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The new rules for working with influencers in the age of COVID-19
Lisa Mulcahy MarketingAs a digital/social media marketer, you know the power and value of having strong influencers tout the benefits of your brand. In this time of the COVID-19 pandemic, though, the way you work with and position influencers for your audience has to be appropriate and strategically wise. Consumers are focused on issues of survival these days, not as much about how a celebrity is promoting a product. Consumers still want influencer connection, though.
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Don’t allow email burnout to push your buttons
Bob Kowalski Business Management, Services & Risk ManagementWe've used email so long that it’s become second nature, and it's hard to remember when we didn't have an inbox to check. It's gone from a secondary function on our desktops to a constant source of information, connection and maybe distraction, from our desktops to our tablets and our phones. Now that so many people work remotely, email has proven its value as much as it ever has. Even the notifications for the rapidly growing number of video conferences come via email. But there's no need for you to suffer email burnout.
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Podcast: How to market a cash-based practice on social media
Jarod Carter MarketingIn this episode, Jarod Carter does a deep dive on how to approach social media marketing for a cash-based physical therapy practice. You'll learn about constructing compelling ads and targeting them to your ideal customers. He'll also walk you through how you can determine exactly which ads are effective in bringing enough cash-pay business into your practice.
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How using Zoom as a marketing device can boost your brand’s profits
Lisa Mulcahy MarketingIf your team is working remotely, chances are excellent that you've jumped on a Zoom conference call or two. But did you know that in addition to being a convenient meeting application, you can use Zoom right now to boost your brand's visibility and sales? Zoom is tailor-made for these tough times as you try to get your digital and social media messaging revamped — and your audience is eagerly jumping on the Zoom bandwagon. So, how do you incorporate Zoom into a campaign quickly and super-effectively?
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5 key changes that will make your business more resilient
Victoria Fann Business Management, Services & Risk ManagementDuring the pandemic, the businesses that have been hit the hardest were nonessential businesses dependent on physical customer contact. This has forced many of these businesses to take a good hard look at their business model. Before, they may have been vulnerable to a natural disaster, but few ever expected that a pandemic would forcefully close their doors. What's being discovered is that it’s become necessary to let go of many of the old ways of doing things and even pivot when necessary, which may mean that a business may resemble nothing of its former self. So, what does that look like?
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Travel destination offices forced to wait out the waves of COVID-19
Lark Gould Travel, Hospitality & Event ManagementDestination marketing offices, often at the core of profitable tourism endeavors in the U.S., are moving slowly, stunned deer in the headlights against a powerful pandemic. To that end, MMGY Travel Intelligence teamed up with the Destinations International Foundation to create a benchmark series of biweekly surveys of North American destination professionals for a nuts and bolts way of taking the pulse of the travel industry through the COVID-19 crisis.
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Infographic: Are virtual events here to stay?
Brian Wallace Travel, Hospitality & Event ManagementVirtual meetings are now commonplace and working from home is here to stay, but will large scale events like conferences ever come back? This infographic outlines how virtual events may be here to stay, signaling a major change for business professionals.
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Amid pandemic, small businesses eye budget realignment
Kevin Reynolds Business Management, Services & Risk ManagementEven as Congress and the White House recently approved another $310 billion for the Paycheck Protection Program, many small business owners are feeling it is not enough. Unemployment has reached its highest level in nearly 100 years, and small businesses believe it will be on themselves to stay afloat more so than any federal aid package. "It's probably actually more frustrating today than it was on April 3," Robert Fisher, president and CEO of Tioga State Bank in Spencer, New York, said in an interview with Forbes.
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Ultraminimalism is a fresh, easy marketing approach to expand your brand’s…
Lisa Mulcahy MarketingWant to increase traffic and sales on your brand's site or platforms in the simplest, most vibrant way possible? As a digital/social media marketer, this sounds like a dream, but it can very much be your reality with an ultraminimalist revamp. In a nutshell, ultraminimalism as a brand strategy means cutting your text and images for message clarity, easier content navigation, and a streamlined message that has strong instant impact. So, what are the right ways to put an ultraminimalist site plan into motion?
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How do your customers see your brand?
MultiView MarketingWe’ve seen countless “how to improve your marketing” articles over the years, often with a paragraph on the importance of noting click-throughs and other impression statistics. I’ve even written some, myself!
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