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Smart bidding can be your new digital marketing weapon for recovering brand…
Lisa Mulcahy MarketingAccording to a new report, 79% of surveyed B2B businesses say they've been negatively impacted by COVID-19. That same report finds that 28% of surveyed businesses think their sales cycle will be slowed by three to six months. How can you start boosting your sales as quickly as possible? Smart bidding is a tech tool you can use to analyze millions of signals within your customer data — something you could never do single-handedly.
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6 steps to getting better at everything
Hank Boyer Business Management, Services & Risk ManagementI've been an executive coach for almost two decades with greater than a 97% rehire rate. I want to share some of the tactics and strategies that continue to work across different industries, different cultures, and different kinds of need areas. You can become better at almost anything if you follow this simple plan.
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5 healthy habits for staying sane while working from home
Caroline Goyder Business Management, Services & Risk ManagementIf you are working from home, you're likely spending much of your day video conferencing or teleconferencing. It should be wonderful, shouldn’t it? No commuting, no open plan office distractions, no hot desking. But unless you create some constructive habits when working from home, your days can quickly become a draining treadmill of calls. Here are a few healthy habits to adopt to help keep your energy up and your co-workers boosted and upbeat.
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How to incorporate socially distanced influencers into your new digital…
Lisa Mulcahy MarketingA new report finds that 60% of surveyed B2B businesses are currently focusing on social media advertising due to the COVID-19 pandemic. As the world recovers from COVID-19, everything looks and feels very different. Incorporating socially distanced influencers into campaigns that reflect our new way of life may seem challenging. After all, you want your influencers to strike the right messaging tone as we proceed out of the worst of the crisis, but you also want contributions to be engaging and informative and to be seen by the right audience for your products or services.
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Finding the upside of ‘Groundhog Day’
Anne Rose Business Management, Services & Risk ManagementDuring our worldwide quarantine, I've heard numerous groans about every day being "Groundhog Day," a reference to an old Bill Murray movie where every day was a rerun of the previous. But regardless of the lockdown, how many of us run busily through our days, repeating mechanically the previous day’s agenda? If you're going through rote motions of living, then you've already been living through "Groundhog Day." Well, this quarantine forces us to be still, to think. When we are moving mechanically and busily through life, we don’t often take the time to think; we just do.
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Preventing hate crimes: If you see something, say something
Linda Popky Business Management, Services & Risk ManagementAfter 9/11, when it became apparent we had to change our approach to security in the skies, as well as on the ground, the TSA was formed to manage new airport passenger screening protocols. A wave of mass shootings has led to enhanced security systems in public buildings. Because these measures alone can’t stop bad actors, we know we all have to be vigilant to what’s going on around us. If we see something, we have to say something. Now, we need to be on alert for a different type of threat. The number of hate crimes in the United States has risen consistently for the last three years.
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As many struggle, some small businesses are thriving during COVID-19
Kevin Reynolds Business Management, Services & Risk ManagementFor a pandemic that has been particularly bad for small businesses across the country, some sectors of the economy are using these months as a revival of sorts. As the demands of consumers have changed, some stagnant industries are getting a second chance. Economists have noted this trend is not uncommon in times like these. In nearly every major economic downturn, there are some small businesses that manage to provide exactly what the economy needs.
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The pillar page: Your secret weapon to marketing growth
Lisa Mulcahy MarketingDuring the pandemic, you're no doubt brainstorming ways to boost earnings as soon as possible. A fresh way to do it is by building the perfect pillar page. A pillar page is a lengthy explainer you use on your company website and across your platforms that will completely answer a question your audience has, using both text and graphics. According to data from Single Grain, a pillar page can help your SERP on Google if it's thorough enough in terms of its layout and content. Here's how to create the ideal pillar page.
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Avoiding the two extremes in remote worker management
Eric Taussig Business Management, Services & Risk ManagementIf your company is one of the countless enterprises that has managed to stay afloat under COVID-19 quarantines by suddenly shifting to remote teams, it is probably comprised mainly of "knowledge workers" who process information for a living. Your managers, who are used to guiding these workers through face-to-face interactions, are adapting their skills to a new environment, and they're just now catching their breath amid the rapid change. In this new environment, many managers are gravitating toward an extreme focus on one of two management styles: widespread surveillance or total worker autonomy.
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Tips for small business leaders managing social media during COVID-19
Natalie O'Grady MarketingSmall business owners have been hit hard in recent months. From forced closures to staff layoffs and increased pressure to connect with customers authentically, the road has been far from smooth. Many businesses have lost most of their communication avenues with customers except for social media. For those not accustomed to prioritizing social, this has presented a steep learning curve. For businesses that already had a social media strategy, many components of carefully crafted plans have been put on hold or shelved.
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