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5 mistakes to avoid in marketing campaigns as the pandemic continues
Lisa Mulcahy MarketingAs a marketer seeking recovery for your brand as the COVID-19 pandemic continues to impact the nation, it's essential to adopt the right mindset. It's perfectly logical that you want to come out strong with digital communication right out of the gate and ensure the start of a robust profit recovery. Slow your roll, though — the last thing you want to do right now is read the tea leaves wrong and alienate your existing customer base and potential clientele.
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Infographic: How technology can help the economy recover
Brian Wallace Science & TechnologyTechnology, both as a tool and as an economic sector, has kept the economy going during the pandemic, and it will also figure heavily into the economic recovery. This infographic outlines the state of the economy as well as how technology has aided in economic recoveries in the past.
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Small businesses rush for technological answers, advances during pandemic
Kevin Reynolds Business Management, Services & Risk ManagementThe coronavirus has upended the way small businesses operate for months. One of the longest-lasting impacts of the virus, though, will be how fast and how many small businesses have been forced into investing into technology. With contactless pickup, new payment methods, and cleaning services all far more important than they were at the start of the year, a common denominator in every industry is the need for innovation.
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New advocacy group launches to help America’s small businesses
Seth Sandronsky Business Management, Services & Risk ManagementPolicymakers, beware. Small Business for America’s Future (SBAF) is a new advocacy group, evolved from Businesses for Responsible Tax Reform. Why? Look no further than the performance of Congress and the White House as the COVID-19 pandemic hammered mom-and-pop shops with a crash in consumer demand across the U.S. SBAF surveyed 1,200 small business owners whose responses show the damage as Capitol Hill dithered. For instance, 53% of small business owners have increased debt during the pandemic.
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Podcast: How to start promoting your cash-based private practice on social…
Jarod Carter MarketingIn this podcast, Jarod Carter explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more easily. It’s a concise tutorial that demystifies the subject for those who haven’t yet made the leap into social media marketing, and it provides some great ideas for those who already have.
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Avoiding costly online mistakes: Why the internet is enduring, not endearing
Linda Popky Business Management, Services & Risk ManagementIt's become a regular occurrence to hear about some celebrity somewhere who is facing the consequences of poorly chosen public comments. These may be off-the-cuff remarks made recently, on social media, or an old interview or article from many years ago that’s just resurfaced. Times have changed. What was once considered acceptable or excusable may very well be seen as insensitive — or worse — in today's environment. Here's the problem: Once something is out in the electronic universe, it's just about impossible to get rid of it. Too many people learn the hard way that the internet is enduring, not endearing. How do you avoid this fate? Here are a few guidelines.
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6 ways to adapt to the new virtual world in real estate
Sam Radbil Business Management, Services & Risk ManagementThere are few businesses that lend themselves to the virtual world as well as real estate. Before the COVID-19 stay-at-home orders were in place, many people in the real estate business were beginning to introduce virtual and 3D tours to their markets. Read on to find out about six ways to adapt your real estate business to the virtual world.
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Why you should be careful categorizing COVID-19
Bob Johansen Business Management, Services & Risk ManagementWe are facing a novel coronavirus. Novel means new. New means that old categories are suspect. Categories coerce. You must think across a spectrum of possibilities and risk — not force-fit something we don't yet understand into old categories we do understand. Categories channel us toward certainty, but away from clarity. Here's what you can do to thrive in the post-outbreak scramble.
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Neuromarketing: An exciting new technology to revolutionize your marketing…
Lisa Mulcahy MarketingAccording to a new report, the most significant adjustment in marketing activity during the age of COVID-19 has been to change messaging, with almost half (45%) of responding business owners doing so. Imagine how powerful and effective your updated messaging could be if you knew exactly what your consumers found exciting on a cellular level. This is entirely possible thanks to neuromarketing, an exciting, fresh technology that is tipped to revolutionize how brands can message their demographics. Here are some key points about neuromarketing you need to know.
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How to avoid COVID-19 scams
Terri Williams Business Management, Services & Risk ManagementCOVID-19 has led to a loss of life, decimated the economy, and instilled uncertainty and fear. Unfortunately, those aren't the only negative effects. The Federal Trade Commission has issued a warning regarding numerous coronavirus scams, which have the potential to cause even more financial woes among consumers. And Self Financial, a credit-building company, recently published a comprehensive list of current COVID-19 scams.
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