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10 ways to start promoting equity and stop racism
Simma Lieberman Business Management, Services & Risk ManagementI've worked in diversity, equity and inclusion for over 25 years. Because of my work, I get calls and emails every day from non-black, mostly white people who want to know what they can do end racism and inequality, particularly in the workplace. The people who contact me range from hourly employees to clients who are CEOs of corporations and executive directors of nonprofits. In response, I decided to put together a starter list of actions. Below are 10 basic actions you can begin taking.
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Tracking how we view interior design
Michael J. Berens Interior Design, Furnishings & FixturesWalk into a room and the mind immediately begins to note its characteristics. As the eyes scan the objects before them, they register the quality of light, color, texture, contrast, arrangement, what is familiar and what is unfamiliar. In a matter of seconds, the brain processes all that information and generates an emotional reaction to the space. What happens in those few seconds, where do the eyes go, and how might our understanding of that process help improve the way spaces are designed in the future?
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How split testing can give a big boost to your digital marketing strategy
Lisa Mulcahy MarketingAs a digital media marketer helping your brand emerge from the COVID-19 pandemic, you know that taking stock of where your ad planning stands is critical. A new report finds that 73% of all businesses surveyed are working on strategic planning. One powerfully effective way to evaluate your brand's strategy is with split testing. This is an easy way to determine how well your marketing assets will truly perform.
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Balancing productivity and breaks: The importance of employee rest
Indiana Lee Business Management, Services & Risk ManagementAs an employer, productivity is one of the keys to the definition of a quality employee. You are actively seeking out someone who can get the job done in a reasonable amount of time, who is organized, and who is capable of prioritizing work tasks throughout the day. Someone who won’t stop until not only is everything finished, but it is perfect. Right? Well … maybe take back that last sentence. It may come as a pretty big shock to many employers, but studies show the last bit isn’t really what you want in a highly productive employee.
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How to power up your marketing might through improved browser push notifications
Lisa Mulcahy MarketingAccording to a new report, only one-quarter of surveyed businesses have been able to shift completely to virtual work environments during the COVID-19 pandemic. This news isn't all bad, though — most of your customers are living life through their phones and laptops, too, and they want more convenience than ever. What's one terrific way to freshly tailor your brand’s marketing messages as your clients, partners and customers start spending again? Amp up your browser push notifications.
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5 steps companies can make in the fight for racial justice
Damon Sayles Business Management, Services & Risk ManagementThe death of George Floyd in Minneapolis has lit a global fire to where more people of all colors, creeds and orientations are expressing their opinions in favor of social justice, racial equality and human rights. Some are inquiring about what they can do to help the cause. Others are clueless as to what needs to be done in work and recreational environments. Some have even asked if it goes beyond a donation — which it does. As corporate America continues to cope with racial injustice, here are a few things companies can do to better the advancement of equality.
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Why your company’s culture matters — especially in the throes of…
Dan Bruder Business Management, Services & Risk ManagementWith the outbreak of COVID-19, organizational culture was tested with a rapid change from working together on-site to working at home. Companies with a strong, intentional culture were able to swiftly implement work-from-home practices since their culture was stronger than the process. On the other hand, organizations with a weak culture struggled with employee productivity and motivation when the surrounding environment changed. In truth, culture is the most important ingredient to success and your company cannot realize its potential without having an intentionally designed, foundational culture. Here are some tips for developing a culture that connects, motivates, challenges, and aligns organizations.
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Should your brand be on TikTok?
Sheilamary Koch MarketingIn 2019, only 9% of American internet users said they'd used TikTok, but that jumped to 49% for teens. Ranking third favorite among U.S. teens, this reincarnation of lip-syncing channel Musical.ly now features a 25-second video format, with the option of stringing four videos together. Its popularity among young people reinforces TikTok's status as a Gen Z app. So how can marketers ride the wave of a platform where some 37% of U.S. users report annual household incomes of $100,000 or more?
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For gyms and bookstores, the coronavirus pandemic means getting creative
Kevin Reynolds Business Management, Services & Risk ManagementIf there will ever be a theme of the coronavirus saga for small businesses, it will probably go something like this: Adapt in ways never thought possible. It has already been well-documented how restaurants, offices and other firms have scrambled to adjust with contactless business for an unscripted amount of time. But for gyms, local bookstores and other outlets with a less obvious transition to a virtual world, it has been a much harder three months.
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Podcast: Using Facebook Live events to market to patients
Jarod Carter Sports & FitnessIn this episode, Jarod Carter explains how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great follow-up strategy for increasing reactivations and tune-up sessions and keeping your practice top of mind among discharged patients. You'll hear tips for deciding if there's sufficient interest, how to approach scheduling, and how to make sure everything goes smoothly.
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