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The new normal may be anything but
Linda Popky Business Management, Services & Risk ManagementMaybe we've hit bottom. Three months into the COVID-19 lockdown, it appears that mitigation measures have "flattened the curve." Measures are being taken to reopen the economy on some level in just about every state in America. How far and how fast this will proceed remains to be seen. A common refrain is that we are trying to "get back to normal." There’s only one problem. Those days are gone — if not forever, for a very, very long time.
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Get personal with your brand marketing
Sheilamary Koch MarketingUncut, vulnerable and camaraderie were words that Ann Handley, Wall Street Journal bestselling author and chief content officer of MarketingProfs, linked to successful brand messaging during these times of COVID-19 and sheltering-in-place. Handley's keynote at this year's Content Marketing Conference (CMC) reached me in my living room after the Boston-scheduled event was quickly pivoted to an online platform. While I can't claim exclusivity, this close-up (and suddenly free) opportunity to connect with top marketing gurus had me feeling like I’d won the lottery.
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The 5 payoffs of the pause for the spa industry
Elizabeth Donat RetailDuring this unprecedented pause in our lives, we have no doubt struggled with countless challenges. It's easy to list all the ways that this pandemic has stifled our personal lives and, in some cases, completely turned our spa businesses upside down. However, in the spirit of the-glass-is-half-full, let's talk about the extraordinary ways that our industry has benefited from this time.
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How to shift your marketing messages the right way as COVID-19 restrictions…
Lisa Mulcahy MarketingAs a marketer dealing with the coronavirus pandemic, you've learned to pivot on a dime — a strategy that has served you well and will continue to serve you well in the future. It's essential to look ahead now, though, and begin the process of tweaking your message to your customers in a timely and sensitive way. Sensitivity and customer consideration should be the hallmark of your strategy at this time. It's key to focus on the following five key planning points.
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How to build a team of innovators
Chuck Swoboda Business Management, Services & Risk ManagementAs increasing competition, new technologies and evolving customer expectations continue to disrupt nearly every industry, business leaders are turning to innovation as a way to keep their companies relevant. The standard solution is to create teams that focus explicitly on innovation. The problem? Most of these teams struggle to innovate, often delivering incremental improvements at best. Simply telling a team to focus on innovation won't suffice. You need to thoughtfully select people with the right mindset for the team.
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Do PepsiCo’s new direct-to-consumer websites show a new future for…
Bambi Majumdar Food & BeveragePepsiCo's new direct-to-consumer sites could mark a significant turning point for the retail grocery industry. The corporation studied the increased demand for products amid the coronavirus pandemic and witnessed shoppers’ frustrations with empty aisles in supermarkets and other grocery stores. In announcing the launch of two new websites, PantryShop.com and Snacks.com, the company said that it wishes to offer shoppers easy and fast access to products in these uncertain times.
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Who sets the metrics?
Robert C. Harris Association Management"What's measured improves," said Peter Drucker, management consultant and author. Identifying metrics improves the strategic planning process. Metrics are the expected outcomes, data, timelines and assignments to carry out the mission. "How will we measure success?" should be a frequent question at planning and board meetings. Recommendations without metrics will be difficult to gauge achievements. During strategic planning, ask leaders to consider performance, including measurables, assignments and timelines.
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Video: The second-fastest way to generate telehealth patients for your…
Jarod Carter MarketingI recently put on a live online workshop that generated about $4,000 worth of new telehealth patients for my private practice. Yes, you read that correctly, and now that recorded presentation has been turned into an "evergreen webinar" so it can continue to generate new leads and patients on autopilot. I've found online workshops to be the second fastest way to generate new business for my practice during COVID-19 (which is currently only seeing telehealth patients). With all the above statements, you’re probably wondering a couple things.
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Experts indicate small business debt could be worse than anticipated
Kevin Reynolds Business Management, Services & Risk ManagementRecent studies by the Society for Human Resource Management and economic experts at the University of Chicago have predicted that debt levels for small businesses might be even larger than originally anticipated. The coronavirus pandemic, while it abruptly shuttered most businesses in early March, was originally met with a level of optimism by economists. But as the days have continued to pass, those same experts are seeing signs of an economic recovery that is more closely akin to the 2008 recession.
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6 tips for dentists to stay safe and gain new clients after reopening
Dr. Pat Cassidy Oral & Dental HealthcareA recent survey of over 1,000 dental practices conducted by Net32 revealed that dentists across the country were generally very fearful about the prospect of resuming their practices in a COVID-19 world, as state stay-at-home mandates are lifted. Hundreds of comments were related to safety of themselves, their staff, and their patients. In an effort to answer to some of their concerns, I decided to put together a short list of actions that they could take to increase safety as well as increase their ability to attract new patients.
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