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Survey: 78% of job applicants lie and 66% of hiring managers don’t…
Terri Williams Business Management, Services & Risk ManagementWait, what? 78% of job applicants lie and 66% of hiring managers don’t care. These stats are based on a new survey by Checkster, "Is Your Company Hiring Charlatans?" Are so many applicants lying because they know hiring managers don’t care … or is it the case that since so many applicants lie, hiring managers have stopped caring? I’m not sure which came first: the lies or the nonchalance, but this is definitely a problem on both sides of the hiring table.
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Design’s role in the coming recovery
Lloyd Princeton Interior Design, Furnishings & FixturesNobel laureate in physics Nils Bohr wisely observed, "Prediction is very difficult, especially if it's about the future." With so many things in flux at the moment, it is pointless to try to predict what will happen in the coming months or years as countries around the world seek to recuperate from the effects of the COVID-19 pandemic. I do think, however, it is useful as a means of preparation to consider what recovery may look like and how interior design can help to facilitate the transition to whatever the new normal will be.
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5 predictions for the new future of spas
Elizabeth Donat RetailAs we look forward to getting back to work at our spas and salons, it's important to think about what that will look like in light of closings due to the pandemic. We've been thrust into a contactless society, so how will that translate to the up-close-and-personal relationships that we have with our clients in our spas when we reopen? How will we keep staff and clients safe? How can we instill trust and thrive once again?
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President Trump signs Paycheck Protection Program 2.0
Seth Sandronsky Business Management, Services & Risk ManagementOn April 24, President Trump signed a second Paycheck Protection Program (PPP) of $484 billion to aid an economy that is shrinking sharply from the COVID-19 pandemic. In the past 35 days, as leisure, hospitality and retail businesses have closed across the U.S., over 24 million workers have filed claims for unemployment insurance. According to the president’s Twitter account, PPP 2.0 includes $310 billion to replenish the small business PPP, $75 billion for hospitals and $25 billion for COVID-19 tests.
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Why every marketer needs to refine their voice search strategy in the age…
Lisa Mulcahy MarketingAs the coronavirus has caused consumers to stay at home, their search needs have become more specific and focused. Right now, and for the foreseeable future, your customers and clients want convenience as they search to buy what they need. The best way you can give it to them: positioning your brand for success with a great voice strategy. Focus on these key areas and you'll be covered.
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How marketers should use live chat to connect with customers during COVID-19
Lisa Mulcahy MarketingAs a digital/social media marketer, you know the importance of addressing your customers' concerns promptly and effectively. Live chat can be a great way to accomplish this goal anytime — but right now, in the thick of the COVID-19 pandemic, it can be a more important tool than ever. So, what are the right moves you need to make to employ live chat correctly at this sensitive time? Focus on the following points to ensure you're covering all bases.
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Why Google and Microsoft obsess over psychological safety
Timothy R. Clark Business Management, Services & Risk ManagementGoogle and Microsoft know something a lot of other companies simply refuse to acknowledge — that organizations lacking psychological safety are galloping their way to extinction. Psychological safety is a social condition in which you feel included, safe to learn, safe to contribute, and safe to challenge the status quo — all without fear of being embarrassed, marginalized, or punished in some way. Basically, it means it’s not expensive to be yourself.
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Survey: More than 60% of companies look at social media before extending…
Terri Williams Business Management, Services & Risk ManagementResumes and cover letters tend to be edited by several people, while job interviews are practiced over and over. So, there’s a practice among HR and hiring managers to turn to social media to learn more about job candidates. In fact, a recent survey by The Manifest reveals that 67% of companies view job applicants’ LinkedIn profiles, and 65% view Facebook profiles. In addition, 29% view Twitter profiles, and 39% evaluate the professional blogs or websites of job candidates.
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HR changes to make when your workers return from the COVID-19 quarantine
D. Albert Brannen Business Management, Services & Risk ManagementHopefully, we are nearing the end of the havoc that COVID-19 and quarantine orders have wreaked on our economy. Every workplace is different but one thing we can count on — things will not be the same when workers return. HR professionals in all industries should be thinking now about changes that need to be made based on the lessons learned over the past few months. This article outlines some of the basic areas where employers will need to adapt and make changes.
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Product-focused videos: A key marketing strategy during and after COVID-19
Lisa Mulcahy MarketingThe COVID-19 pandemic has upended life in every imaginable way possible. Now more than ever, consumers are clamoring for products that meet their needs, not their wants — and they have to know how those products work before they buy. How does a digital marketer answer the call? With user-friendly and product-focused video content. Wyzowl's 2020 State of Video Marketing Survey found that 85% of brands use video as a marketing tool and 86% of consumers actually want more video from brands.
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