All Marketing Articles

  • Employees are a weak link in cybersecurity: How to protect your business

    Daniel Markuson Business Management, Services & Risk Management

    Estimates show that 90% of corporate data breaches in the cloud happen due to hacker attacks that target employees, according to a report from Kaspersky Lab. With many of them forced to work remotely during the quarantine, companies are now more vulnerable than ever. Employee negligence is a great threat to business security. However, this particular risk is easy to control. There are many digital tools that can help protect organizations from data breaches.

  • How to make your livestream ads as effective as possible

    Lisa Mulcahy Marketing

    Livestream video is exploding in terms of popularity and frequency of use. 2019 AudienceProject and eMarketer research found 60% of Americans who watch digital video do so on Facebook. Furthermore, numbers earlier this year from ReelnReel show that over 80% of people watch video content from a brand. As a digital marketer, you know the benefits of livestream advertising are plentiful — but how can you make your ad specifics as eye-catching, attractive and impactful as possible? Try these strategies.

  • Stimulus package leaves small businesses between reality, theory

    Kevin Reynolds Business Management, Services & Risk Management

    The normal cacophony emanating out of small coffee shops around the country has been diminished to a whimper these days. The usual customers, 9-to-5 workers rushing to get their fix of caffeine before heading to the office, are either not allowed in or are not coming at all. This is the reality for businesses, particularly small businesses, across America: diminished or nonexistent work, uncertainty and a race to stay afloat. But as weeks pass by, the effects of the stimulus package are still yet to be felt by small business.

  • The danger in believing it ‘won’t happen here’

    Linda Popky Business Management, Services & Risk Management

    An enemy like the COVID-19 pandemic recognizes no borders. Yet, the spread of the virus is not occurring at an even level from country to country, or even from state to state in the U.S. While some areas made aggressive, proactive moves, others have been slow to react. I call this phenomenon Won’t Happen Here (WHH) Syndrome. WHH is not limited to pandemics. We see this kind of reaction to natural disasters (including wildfires, hurricanes, or flood), to political unrest, and even to changes in technology or market conditions.

  • How visitor segmentation can powerfully refocus your digital marketing

    Lisa Mulcahy Marketing

    As a digital marketer, you want to meet the needs of every single consumer who checks out your site or platform. A way to make this happen is through visitor segmentation. This highly granular approach basically means you're breaking your site’s visitors into clear and workable categories so you can target even the most niche customer with your full marketing might. It's personalized, it's effective, and it gives you excellent access to a new audience base. So, what visitor segmentation measures should you be using to reach your new and loyal visitors for best results?

  • Ready to bust some B2B marketing myths?

    MultiView Marketing

    Marketing is always evolving. Whether it’s with the advent of new technologies, an expanding consumer base, or even changing markets, there is always something new happening. This comes with benefits and drawbacks. For those working on marketing strategies for B2B companies, that changing nature can leave them wondering what they should, and should not, be doing. With all this change, contradictions are to be expected, and what we’re left with are myths. I’ve compiled a few of those myths down below to let you know what could actually work for you.

  • Data strategies for better decision-making

    Indiana Lee Business Management, Services & Risk Management

    Data is the most valuable currency in the business world today. Today, it is those businesses that make a practice of collecting and analyzing data to gain intelligent insights that are on the frontier of innovation, efficiency, and success. As an executive or decision-maker, it is thus vital that you understand what effective business intelligence techniques can do for your business, as well as how insights from data can aid you with everything from keeping you up to date with the latest business trends to understanding what specific skills your data employees need to succeed.

  • Chief Elusive Officer: 21% of non-managers have never met their CEO

    Terri Williams Business Management, Services & Risk Management

    The Chief Executive Officer (CEO) is usually the most visible person in the organization and is responsible for not only setting strategy and direction, but also for setting and modeling the company's culture. However, it may be hard to rally the troops and set an example when some of the troops don't see the person in charge. According to a recent report by Unit4, a people-based ERP software provider, 21% of employees in non-managerial positions have never met their CEO. Is this a problem, and if so, why?

  • 5 ways all marketers should pivot during the COVID-19 crisis

    Lisa Mulcahy Marketing

    When it comes to the shifting sands beneath your business model due to the coronavirus pandemic, the most important tool you need to employ as a digital/social media marketer is flexibility. It's crucial to read current conditions on a constant basis and be proactive in adapting your strategy to those conditions. You need to base your strategy on one word: pivot. The importance of a wise pivot is crucial to how well your marketing strategy will fare over the coming weeks and months.

  • Is it possible to maintain your culture remotely?

    Gina DeLapa Business Management, Services & Risk Management

    Maintaining your office culture is only a wise move if your culture is healthy to begin with. But even then, should you maintain it? Or should you take this opportunity to transform it? These are questions every leader must ask — and right now in particular, everyone must lead. But more about that in a moment. Let's talk about the "right now in particular." As of this writing, the whole world is under a pandemic we can't begin to comprehend. But we don't have to stay stuck.



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