-
An employer’s guide to COVID-19: Top 5 strategies for keeping your…
Candice Gottlieb-Clark Business Management, Services & Risk ManagementBusiness owners and leaders, there is no doubt that these are challenging times. COVID-19 has required you to change business practices overnight. Teams that normally buzz with momentum are now separated, and you must hope are still able to work effectively to get things done. Technology that was once optional for getting things done is now essential, whether your employees feel ready or not. While fear and stagnancy may be unavoidable in the first few days of change, this process is not going to be a short one.
-
5 ways leaders can stop people from panicking
Simma Lieberman Business Management, Services & Risk ManagementIf I get one more email from someone telling me "don't panic," I'm going to freak out. There are other ways of helping people calm their fears. I don't know about you, but whenever someone tells me not to panic or be afraid, I become more frightened. I feel that the person uttering those words is either not hearing me or trivializing my concerns. The coronavirus has interrupted our lives and businesses as we know it. As a leader, I want to share five ways you can help people remain calm and be present in their lives.
-
Reputation management: A key healthcare strategy that’s crucial to…
Lisa Mulcahy Healthcare AdministrationAs a practice administrator or physician, you know how important it is to earn and maintain your patients' trust. You no doubt work as hard as you can to deliver compassionate, quality care on a constant basis — yet you can't always control what is said about your practice online. You can, however, take steps to make the best impression possible. Reputation management is a key strategy for shoring up the way your practice appears online, especially when it comes to reviews — and it's crucial to maintain.
-
Eyes on the prize: Ideal leadership skills to harness for business growth
Indiana Lee Business Management, Services & Risk ManagementWe’ve all seen it happen. A million-dollar business idea. An extraordinary product. A service like no other. But it just didn’t work. It seems like the company was shuttered before they’d even opened the doors. But why did it happen? And how can you protect your business from a similar fate? The simple fact is, no matter how great the product, a company is only as strong as its leadership. So, what are the skills you need to cultivate in your own leaders to help your business thrive for years to come?
-
New ways to use hashtags in your social media marketing
Lisa Mulcahy MarketingAlmost everybody on social media uses hashtags, likely including your brand. But even though hashtags are ubiquitous, that doesn't mean they are always used most optimally when it comes to garnering the most attention. Your goals: make the most out of your wording; cover the right consumer communities; don't over- or undertag; and check your progress consistently to see how your efforts are playing. Here are the freshest, most creative, and most effective ways you should use hashtags to boost your marketing power right now.
-
Be prepared: 15 crisis communication tips
Mark MacDonald Religious CommunityWe have been reminded of the value of essential, effective communication. When any crisis happens unexpectedly, we need to communicate quickly to our congregation. This week should also be a reminder that we need online equivalency to all major offline experiences. In our current culture, churches should have the ability to speak to an engaged social media audience, share live video on social media channels, post video updates on your website, and share a service online. This checklist isn't specifically for the COVID-19 crisis; it’s an essential checklist to be used for any crisis communication:
-
Accepting the new virtual reality
Linda Popky Business Management, Services & Risk ManagementAs the coronavirus crisis escalates, more and more restrictions are being put in place: no large gatherings, no in-person classes at school, no sporting events, avoid air travel, cancel unnecessary meetings, etc. Many employers have closed their campuses and required employees to work from home — when they can. Many industries, like retail, hospitality, and personal services, can't just be packaged up and run remotely. But there are many others that could provide remote services — but have just never made it part of their offerings.
-
Original research is high-octane fuel for B2B marketing
MultiView MarketingRecently, the latest State of Original Research for Marketing was published. In reading the report, there’s a ton of valuable content included.
-
Infographic: How AI lets you take pictures like a pro
Mia Glatter Science & TechnologyToday, the smartphone in your pocket has a high-quality digital camera. Everyone — not just artists — is a photographer, and the explosion of photos taken annually proves it. Find out how artificial intelligence makes it happen in this infographic.
-
Podcast: Creating cash-based business for a PT practice with injury-prevention…
Jarod Carter MarketingIn this episode, Jarod Carter discusses the marketing potential in offering promotions for injury-prevention screenings. You'll learn how to target your campaign toward highly motivated niches, how to craft and deliver effective marketing messages, and how to ensure that the screening visit is designed to create new physical therapy business for your cash-based practice.
All Marketing Articles