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Survey: US workers want pay increases, salary transparency
Terri Williams Business Management, Services & Risk ManagementWorkers want a fulfilling job, but let’s be clear: compensation is a key factor in attracting and retaining workers. Randstad's 2020 U.S. Compensation Insights survey reveals the importance of both compensation and transparency regarding pay. According to the survey, 74% percent of millennials expect a pay raise every year in order to stay at their companies, versus 62% of baby boomers and 66% overall. Additionally, 40% of employees say they've only ever received a raise if they've asked for one, but this number is higher among younger employees.
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Using webinars in your B2B marketing
MultiView MarketingWhen was the first time you experienced a webinar? Maybe it was used as a training method for your first day on the job. Maybe you used it for lead generation or as a sales technique. Whatever the experience, you probably realized how essential webinars are for businesses.
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How user-generated content can improve your social media marketing strategy
Lisa Mulcahy MarketingWhen you're trying to reach new or existing customers on social media, you need to gain their confidence and speak their language. What better way to accomplish these crucial goals than by involving your audience directly in your marketing? So, how do you go about getting your consumers and followers to give you honest content they feel good about sharing and that potential consumers or clients will believe and take to heart? Implement the following five strategies.
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Why Agile is outperforming traditional project management models
Beatrix Potter Business Management, Services & Risk ManagementWith the business world changing at the rate that it does, creating and running a project that responds to sudden changes and unforeseen developments can be exhausting and at times seemingly impossible. The good news is Agile is here. It is a flexible and responsive model that outperforms traditional project management models on modern tech projects and leads to lasting benefits for the customer and your team. Agile project management is different from traditional models in what it prioritizes and how it deals with changing scope.
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Building authenticity in the B2B marketing world
MultiView MarketingIf you think about that billboard advertising a pint of Ben & Jerry’s ice cream, you know what lies ahead: A delicious snack featuring chunks of chocolate chip cookie dough, brownie gobs, and some creamy vanilla ice cream. Now how does this experience transfer over to the B2B world? So many companies are offering improved efficiency, miracle software platforms, and better conversion rates. But how do they actually stack up, and how can one trek through countless buzzwords to find out if their promises are kept? The answer lies in creating an authentic marketing strategy.
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Where do world travelers spend the most money? Here are the top 10 cities
Chris Usatenko Travel, Hospitality & Event ManagementWhere do the well-heeled prefer to spend their cash? How much did they spend? Which city is the spending capital of the world? Where are the top choices for consumers wanting a more upmarket experience? In this post, we'll discuss the top 10 travel destinations based on consumer spending in 2018.
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How sentiment analysis can help you focus your digital and social marketing
Lisa Mulcahy MarketingIt’s usually a good thing when customers or clients give you feedback, but it can be incredibly challenging to interpret the "gray areas" of what they are telling you. Within any positive or negative review, there's lots of nuance. For example, what emotions are customers really feeling as they describe their reactions? Knowing those can make a huge difference when it comes to refocusing your campaigns on a granular level. So, how do you determine them? Try sentiment analysis.
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Is Google the new online travel agent alternative?
Bambi Majumdar Travel, Hospitality & Event ManagementIt's hard to imagine a world without Google. What started as a search engine has become an intrinsic part of our lives. Therefore, it is no surprise that all-knowing and omnipresent Google is all set to dominate the global travel and hospitality sector. We can expect increasing options and better features for hotel search functionalities on the platform very soon. These and other travel searches will be seamlessly integrated with Google’s price-match promise for the airline industry.
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Should brand building be part of your B2B strategy?
MultiView MarketingAmazon CEO and founder Jeff Bezos was once quoted saying, “Your brand is what other people say about you when you’re not in the room.” In building a brand, he is now the first centibillionaire on Forbes’ wealth index. Say what you want about Bezos, but results speak volumes. In marketing, branding counts. It is the identity of your company. It gives your business a face and a voice.
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The best B2B marketing tools for 2020
Eliza Medley MarketingYou may get overwhelmed if you're trying to make your B2B company more efficient with technology. There is so much new software out there that choosing what to use becomes very difficult. For example, what if the app fails or isn't supported anymore? Your investment in a yearly subscription is lost and you have to retrain your employees on a new tool. Those problems can be avoided if you choose B2B marketing tools favored by marketers in 2020. Here are the best five tools.
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