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4 things new team leaders should do first

Daniela McVicker Business Management, Services & Risk Management

Becoming the new leader of a team is like venturing into unknown territory: no journey is complete without assuming risks and making bold decisions. The first meeting, for example, can be a truly daunting event where your new colleagues expect you to say all the right things. To make those first-time impressions as beneficial as possible, you need to connect with the team and let them know you’re the kind of person they like. How exactly do you do that? Read on for some ideas.

How tech trends will affect homebuyers

Terri Williams Interior Design, Furnishings & Fixtures

When searching for a home, buyers used to have three options. They could search the classified section, drive around neighborhoods looking for sale signs, or enlist a realtor to find available properties. However, these methods were time-consuming and often produced high failure rates — in part because sellers and their agents were likely to highlight a home's positives and downplay any negative features. "But now, homebuyers have so many new ways to search for their perfect home," says Jerry Clum, founder and CEO at Hommati.com, a searchable real estate website that uses technology to help agents promote their listings to potential buyers.

Visionary vs. manager: Why both are necessary in business

Anne Rose Business Management, Services & Risk Management

We bring our unique personalities into the workplace. Some of us enjoy creating new ideas, thinking about future improvements, and experimenting to improve matters. Others are the polar opposite. These are the people who enjoy taming chaos, managing the status quo, and streamlining processes. As I've mentioned in previous articles, all organizations need both these types of people because the balance is where most progress occurs. When one type of thinking dominates the other in a company, a failed outcome is predictable.

5 types of interactive content marketing that pay off

Lisa Mulcahy Marketing

Are you looking to bolster your digital marketing might through interactive audience engagement? You should be. According to research reported by Review 42, 82% of consumers would prefer to watch a brand's live stream than read its posts on social media. Clearly, it's time to hone in on the specific kinds of interactive offerings customers want to engage in and make them vivid, fascinating and easy to navigate. What areas should you put your efforts into? Focus on these five.

Infographic: It’s 2020, is your business AI-ready?

Brian Wallace Science & Technology

One in three business leaders believe AI will have the greatest impact on their business in the next year, but few are acting on this knowledge. So, how can your enterprise get ahead of the competition with artificial intelligence? Find out more with this infographic.

Where are your prospects going after deleting Facebook?

Linchi Kwok Marketing

Not long ago, Facebook was the most visited website in the world and the most popular social media platform for business-to-consumer communications among various types of organizations. In recent years, however, Facebook has faced backlash regarding the platform's data privacy practices and its CEO. Many even participated in the #DeleteFacebook movement. I also noticed a shift in my teenage students' interest in Facebook, even before the #DeleteFacebook backlash. So, if Facebook is no longer the place where everyone is, which social media platforms can we use to communicate with our prospective consumers?

2020 job search trends: What employers like and dislike

Terri Williams Business Management, Services & Risk Management

You may be the most qualified person for a particular job, but you shouldn't forget that presentation is everything. Using certain tactics can significantly hurt your chances of landing an interview. Fortunately, most of these faux pas can be avoided. A new survey by Accountemps reveals some of the most important job search trends for 2020, including what hiring managers want to see and what turns them off.

Infographic: The renaissance of email — how responsiveness builds trust

Brian Wallace Communications

While media outlets have been calling email dead for over a decade now, 90% of Americans still use email. Also, 58% of people check their email first thing in the morning — before social media, news sites, or Google. This infographic outlines the importance of email responsiveness, especially when it comes to customer interactions.

Can Instagram work for B2B marketers?

Suzanne Mason Marketing

Author and digital marketing pioneer Seth Godin once said, “Marketing is no longer about the stuff you make, but the stories you tell.” As we start a new year and a new decade, B2B marketing continues its ongoing evolution thanks to an ever-evolving customer base.

How to weigh and implement the 4-day workweek

Terri Williams Business Management, Services & Risk Management

In August 2019, Microsoft Japan launched a pilot program consisting of a four-day workweek — with employees off on Fridays. Most meetings were replaced with in-office messaging, and the meetings that were held could not last longer than 30 minutes. Microsoft said the company had a 40% increase in productivity compared to a year prior. But can this strategy work for any company? "The four-day workweek requires that companies establish a set of core values and guiding principles as a framework to help supervisors and managers enhance their decision-making regarding the equitable distribution of work," says Dr. J. Gerald Suarez at the University of Maryland.

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