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Virtual events are essential marketing tools for the short and long term
Lisa Mulcahy MarketingDuring the coronavirus outbreak, live events for your brand have obviously been tabled. Planning virtual events, however, can very much be part of your present social/digital marketing strategy — and you may find they work for you in the post-COVID-19 times as well. Virtual events can effectively span the gamut from trade shows, sales environments, conferences and more; you can basically showcase every aspect and facet of your marketing might directly to your customers wherever they are. What key points do you need to keep in mind so you can plan and execute great virtual events? Pay close attention to these 10 smart moves to ensure clarity and great participant reactions.
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How to get free PR for your telehealth services
Jarod Carter Medical & Allied HealthcareTwo weeks ago, we converted my cash-based physical therapy practice in Austin to performing all of our patient treatments online via telehealth. I have to say it's gone better than I expected, especially since we are known for being a hands-on manual therapy practice. With that said, we’ve been able to maintain a little over 50% of our current physical therapy patients as telehealth patients. But knowing we'd lose plenty of patients no matter what, I've also been developing and implementing a direct-to-consumer marketing plan for our new "tele-physio" services.
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Adapting your marketing strategy for the aftermath of COVID-19
Lisa Mulcahy MarketingAs we live through the COVID-19 pandemic day-by-day, it can be hard to see the forest for the trees — but this crisis will end, and that is a powerfully positive fact. Use your business now to plan for the aftermath so you can emerge in a strong position in terms of your brand's messaging. So, what are the right steps? Use these guidelines to help cover all your planning needs.
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3 possible economic outcomes for the coronavirus pandemic
Lark Gould Business Management, Services & Risk ManagementSurviving the coronavirus is currently top of mind for the American public. There are many likely scenarios possible within the possible epidemiological trajectories of COVID-19 and the economic response to this crisis will also develop over the next few months, bringing a new set of struggles to consider. The Conference Board, a New York-based think tank on the economy and public policy, has developed three scenarios for the development of the U.S. economy through the remainder of the year.
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How to digitally market appropriately and compassionately during the COVID-19…
Lisa Mulcahy MarketingYou want to stay in touch with you customers during the COVID-19 crisis but you're acutely aware of the fact that a communication misstep can derail that good intention. Digital or social media brand messages that look opportunistic, insensitive or tone-deaf at this time could indeed be a deal-breaker for many consumers and decision-makers now and may be very difficult to recover from when sales conditions normalize down the line. How do you make sure you're communicating in a way that is humane, balanced, kind and altruistic? Here are 10 crucial, common-sense ways to accomplish your goal.
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Employee advocacy: A social marketing trend that can transform your customer…
Lisa Mulcahy MarketingWhen it comes to using influencers in your social marketing strategy, you don't always need to look to outsiders with "power" profiles like local or national celebrities. Instead, you can use regular employees to tout your products and services across multiple platforms. This trend is known as employee advocacy, and it can be powerfully effective. According to the 2019 Dynamic Signal Customer Impact Study, brands that use employee advocacy programs enjoy a 39% increase in brand awareness.
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Refining your 2020 B2B email marketing efforts
MultiView MarketingHow are your 2020 marketing campaigns going so far? Are you seeing higher conversion rates? Perhaps your website is receiving more attention than ever before. Or, maybe not so much
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Supporting student success through industry outreach
Sheilamary Koch Education"I learned early in my career that I alone did not bring enough to the table to ensure the success of my students," explains Mark Smith, an industrial arts teacher at Reed-Custer High School in Illinois. "I needed to develop relationships with people outside the education system that are passionate about educating the next generation of skilled employees." In addition to the six classes he teaches, Smith actively markets the work his students do — successfully bridging the gap between the classroom and industry. Over 20 years of consistent outreach has certainly paid off.
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Small businesses search for solutions amid crisis
Kevin Reynolds Business Management, Services & Risk ManagementWith each succeeding daily briefing from White House and governors’ offices across the country, small businesses are taking more and more of a blow. As sweeping new safety measures are enacted to curb the coronavirus pandemic, businesses have been left to wonder what comes next. A business environment that was very recently reaching 50-year-lows in unemployment, according to the U.S. Department of Labor, is now teetering on the edge with the economy grinding to a halt.
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A lack of likes: Why Instagram’s vanishing feature can be a boon…
Lisa Mulcahy MarketingMany marketers are panicking over Instagram's stated intention to reduce or do away with likes in the near future. But the truth is it won't be the end of the world if you can't use likes to monitor your brand's marketing progress. There are a number of incredibly powerful ways you can safeguard your social media marketing might apart from Instagram likes. Now is the time to start to diversify and put them into play. Here are five key points to incorporate as you expand your brand's messaging.
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