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Podcast: The riches are in the niches — cash-based physical therapy in…
Jarod Carter Sports & FitnessAfter Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Soon after, he decided to go it alone and start his own fully cash-based physical therapy practice. He rented space in a gym to start, but his lack of a real business plan made things difficult. Eventually, he moved into his own space and went 100% cash-based with a focus on improving performance for golfers. In this interview, Wallace shares what he’s learned along the way.
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An off-page SEO checklist for your small business
Goran Kezić MarketingIn modern times, businesses need to be present both offline and online in order to thrive and remain competitive. If you own a local business, a well-executed off-page SEO strategy will go a long way in improving your online visibility and search engine ranking, and ultimately lead to higher conversion rates and revenue. Whether you are an off-page SEO novice or are already familiar with some aspects of off-site SEO, our checklist for small business SEO can come in handy in your efforts to reach your audience and give your brand a boost.
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Brand altruism in the age of COVID-19: 5 marketing mistakes you should…
Lisa Mulcahy MarketingIn the age of COVID-19, you know that many brands are attempting to "give back" to their loyal customers as a core messaging and business practice. Yet, when employed the wrong way, brand altruism can be disastrous for your reputation, not to mention a detriment to the customers you could be truly assisting. Here are five essential mistakes no brand should make when it comes to generosity during the pandemic.
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Dealing with the loss of interpersonal respect and repairing strained relationships…
Anne Rose Business Management, Services & Risk ManagementTrust is the foundation for all interpersonal relationships, personal and professional. Trusting and respecting another person cannot be rushed. Trust necessarily develops over time where a pattern of predictable integrity can be established. How long does that take? Sometimes months, sometimes years. It is not an overnight quality to bestow. And yet a quality that takes so long to be earned can be easily lost in one interaction. Loss of respect occurs when someone doesn’t behave in the manner you have been led to believe.
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How your business can take advantage of shifting content preferences during…
Linda Popky MarketingA funny thing has happened on our way through the COVID-19 crisis. Even as parts of the economy reopen and people are anxiously trying to return to their prior way of live, people continue to consume more and more content. Maybe it's because we all have more time available, since we aren't traveling, commuting, or attending large social events. Or, perhaps many of us are just finding this a good time to read up on topics of interest. Whatever the case, this is a great opportunity for you and your organization to get your story out to your key audiences.
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Customer communication guides small business reopenings amid COVID-19
Kevin Reynolds Business Management, Services & Risk ManagementBrett Evje, a restaurant owner in Montana, has a mantra: "Business is a two-way street." It wasn't a particularly groundbreaking statement before March. The relationship between customer and business was never something in question in the world before the coronavirus pandemic. Now, however, the simple phrase has taken on a greater measure of complexity. How businesses make the decision to open or remain closed is largely dependent on that customer-to-business relationship.
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In-app messaging: A great strategy to boost business during the age of…
Lisa Mulcahy MarketingAs a marketer, you want to provide your customers and clients ease and agility when it comes to purchasing products and services from your brand during the COVID-19 crisis. In-app messaging is an ideal tool to help you achieve this. Depending on your current products and services, you can use in-app messaging to pull new customers into your base, answer customer service questions, launch products, or make easier use of your products and services — the sky is truly the limit. Here are some key areas you can start with.
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Elements of a recovery plan
William D. Pawlucy Association ManagementIn our first article, "The metrics guiding nonprofit recovery," we took a broad look at five key economic indicators to take action on. As a follow-up to the first article, we will now discuss the elements of a recovery plan. In order to plan properly, your organization needs data, your leaders to guide the conversations, stakeholders to inform the process, and a plan to address external urgencies. Use this as a short-term supplement and driver for change of your current long-term plan.
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Does your business feel irrelevant? Here’s what you can do
Victoria Fann Business Management, Services & Risk ManagementThere are periods in a business owner's life when the products being sold or the services being offered grow stale and cease to feel relevant. Sometimes this can happen with the overall mission of a business. The tides turn. Interests change. Passion wanes. What's popular and trendy loses steam. It can feel daunting to even consider small changes, let alone do a major pivot. Perhaps staying relevant doesn't require reinventing your business. Maybe it’s more straightforward than that.
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Steps to take to save sponsorships
Robert C. Harris Association ManagementAssociations have postponed or canceled many events during these challenging times. Lost sponsorships represent significant income as a percentage of events and the overall budget. Take these steps to save sponsor relationships and revenue.
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