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7 smart tips for nailing a virtual pitch
Gail Short Business Management, Services & Risk ManagementThe coronavirus pandemic and the need for social distancing have forced millions of Americans to work from home. That goes for startup founders, CEOs and sales teams, too. But problems with video equipment can make pitching via video chat more challenging than a traditional face-to-face meeting, says Luis Vasquez, associate director of Venture Capital Collaboration at UC Irvine Beall Applied Innovation.
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Why focusing on value-driven digital marketing could be the key to your…
Lisa Mulcahy MarketingAs a digital or social media marketer looking to appropriately guide your brand messaging through the pandemic, your most important job throughout this sensitive period is to strike the right tone. The solution: focus on value-driven content. What points are most important to focus on so you're truly speaking to your audience's needs? Put your team's full attention on the following five essential areas.
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Online retailers struggle to keep up
Terri Williams RetailCOVID-19 and a lack of foot traffic have forced many brick-and-mortar stores to file for bankruptcy or liquidation. Neiman Marcus, J.C. Penney, Pier 1 Imports, California Pizza Kitchen, Brooks Brothers, and Ascena Retail are just some of the most recent companies to close stores. Online shopping has exploded, but as a result of increased demand, many online retailers are struggling with sales and support.
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Marketing and sales alternatives as the COVID-19 crisis continues
Sheilamary Koch MarketingRecently, a couple of business owners contacted me with the issue of how to sell when they can't connect live with prospective customers as the COVID-19 crisis continues. Moving operations online is a good place to start. That's where people are buying. At the same time, there are businesses getting creative with niche, offline and hybrid options that work for their products and customers.
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How to have the difficult conversation when it is needed
Hank Boyer Business Management, Services & Risk ManagementPlanning is your No. 1 strategy when it comes to a difficult conversation. Not all things in life can and should be planned. But if you are the one initiating the difficult conversation, it is essential that you thoroughly plan for the conversation and plan for the things that will likely not go according to your preferred plan. Planning should take place at each of the stages below in order to assure that each stage goes as smoothly as possible.
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Getting grounded: Implications for business
Linda Popky Business Management, Services & Risk ManagementWe may all be ready to be done with the coronavirus, but the virus isn’t ready to be done with us. As a result, some of the short-term changes to how and where we work may turn out to be more longer-term than we ever expected. Not only do we need to maintain social distance and wear masks when out and about near others, but we also have to face the fact that for the most part, we’ve all been grounded. What do you need to do to be as effective as possible given these constraints?
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The 7 P’s marketing mix of home-sharing services: Insights from over…
Linchi Kwok Travel, Hospitality & Event ManagementThe 7 P’s marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. Building upon the 7 P's marketing mix framework, I led a research team in an analysis of over 1.14 million English-language reviews of 37,092 Airbnb listings in San Francisco and New York City. We aimed to discover meaningful new business intelligence through the analysis of online review information created by consumers in the cyber marketplace.
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5 ways entrepreneurs can survive and thrive in a VUCA world
Wayne B. Titus Business Management, Services & Risk Management"Volatility, uncertainty, complexity and ambiguity." When the U.S. Army War College first introduced these four words in 1987, it drew on the leadership ideas of Warren Bennis and Burt Nanus to describe the effects of the end of the Cold War on the world. Since then, both world leaders and business strategists have applied these terms to reflect the relative chaos and instability caused by other world events.
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Overwhelmed and overworked: 8 out of 10 employees struggle to keep up
Terri Williams Business Management, Services & Risk ManagementMillions of Americans are currently out of work, so those who still have jobs are feeling grateful just to be employed. However, these workers also report feeling overwhelmed by the amount of work they're doing. A new study by VitalSmarts reveals over half struggle to say "no" when they've hit their project threshold, only about a third successfully negotiate their workload as needed, and fewer than 30% successfully manage urgent requests so their to-do list won't be wrecked.
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Creating a successful virtual fundraising event
Joanne Brooks Association ManagementAs nonprofits scramble to reimagine their fundraising goals, many have chosen to cancel in-person events altogether. But without annual galas and luncheons scheduled for 2020, organizations risk missing an important opportunity to receive much-needed funding. Creating a compelling virtual fundraising event might feel like an uphill battle. But with a little creativity, an online fundraiser can deliver many of the perks of an in-person event.
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