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The virtual lunch: A new marketing tool to help boost your brand during…
Lisa Mulcahy MarketingAs a digital marketer attempting to make the wisest pivots and adjustments possible in this pandemic age, you need to think outside the box. What's an extremely original way to network, keep in touch with your existing customer base, and introduce a new demographic to your products and services? The virtual lunch. The concept is simple, so read on to find out how it can give your brand a boost.
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Calling all corporate board members: Ignoring social media could cost billions
Didier Cossin Business Management, Services & Risk ManagementSocial media. Boards spend far too little time thinking about it — and many directors shy away from it — opting for more formal and structured sources of news and information. Social media is a place where board members can listen to what customers, employees, and other stakeholders candidly say about an organization. But it’s also become a go-to space for consumers and activists to laud, derail, and even destroy companies and reputations.
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5 ways to use customer feedback to your advantage
Matt Diggity MarketingCustomer feedback can feel like a minefield to marketers and business owners. Receiving a great review can make your day. And negative feedback can be a serious blow to your confidence. But customer feedback is also essential. It’s the best way to learn about what your business is doing well, and where there is room for improvement. Read on to learn how you can use customer feedback to grow your business and gain a competitive advantage.
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A checklist of 10 critical church website functions
Mark MacDonald Religious CommunityYour church website is the critical center of your digital communication hub. An app requires downloads. Social media relies on algorithms to deliver to followers. Emails are only opened by only one-third of recipients. Think stage announcements work better? Most ignore promotions. Ensure your church is found on Google and get people interested in what you're offering by having these 10 critical functions people expect from a church website.
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Uncertainty is one thing you can count on
Lloyd Princeton Business Management, Services & Risk ManagementOne of the oft-repeated truisms in business circles is that the only constant is change. It’s not hard to see why. Rapid acceleration in technological innovation, communications, global commerce, and mass customization have forced businesses to be constantly on the watch for the next big or new thing and retool quickly to embrace it. Now, add to that not knowing when or whether you can operate your business or to what extent or with which staff.
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7 tips for managing a team remotely
Travis Jamison Business Management, Services & Risk ManagementIn 2020, even teams who have never worked remotely are starting to embrace a distanced mode of operation. However, remote work comes with its unique set of challenges, and if you've never embraced them before, you might find yourself struggling more than you expected. We're here to help you out, so let's look at seven ways to manage your remote teams better.
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Baby boomers deserve a lot of attention from businesses, too
Linchi Kwok Travel, Hospitality & Event ManagementJill Filipovic argues in her new book that millennials have been going through tougher economic circumstances than any generation since the Great Depression. I am neither a millennial nor a boomer, but the media coverage about Filipovic's arguments got my attention. The fact is, no matter if we are in the position of supporting or challenging Filipovic's propositions, we cannot deny that we need boomers to boost post-pandemic consumption.
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US payrolls add 1.8 million jobs; jobless rate drops to 10.2%
Seth Sandronsky Business Management, Services & Risk ManagementEmployers added 1.8 million nonfarm new hires in July, down from 4.8 million jobs created in June, according to the federal Bureau of Labor Statistics. July’s rate of unemployment dropped to 10.2% from June’s 11.1%. July’s numbers indicate the reopening of commerce closed to slow the spread of the coronavirus pandemic. Most major worker groups saw their unemployment rates fall.
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How to improve communication across departments
Indiana Lee Business Management, Services & Risk ManagementGood communication has always been an important aspect of a healthy, thriving business. And yet, with the coronavirus pandemic scattering countless employees, teams, and departments to the four winds, maintaining proper communication channels has never been more critical to success. As the ongoing situation continues, remote teams must work to improve their modes of communication.
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How to work with a resistant client
Victoria Fann Business Management, Services & Risk ManagementIf you've been in business a while, you've inevitably encountered a few resistant clients along the way. It's one of the most challenging aspects of being in business. Sometimes, the resistance is so strong, it can even make you question why you're still in business. Unfortunately, it's easy to fall into the trap of taking a client's resistance personally and start second-guessing yourself.
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