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10 people you’ll meet during your next job search
Hank Boyer Business Management, Services & Risk ManagementIt is 2:12 p.m. on a Tuesday when your cellphone rings. Looking at caller ID, you see that it is the name of a company you applied to a few weeks back. Arrangements are made to speak in about a week, and now your mind turns to what lies ahead. You need to become an expert on this company… and on the 10 people you will meet during and preparing for your upcoming appointment.
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Mind your mindset to drive your association forward
Linda Popky Association ManagementWe can't magically change the state of the world today to destroy the virus and bring back the world as we knew it at the start of the year. But there is one thing we can change to be more successful: our mindset. Here are a few thoughts about how a different mindset could help your organization.
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How to review — and improve — your brand’s social commerce metrics…
Lisa Mulcahy MarketingAs a digital marketer, you know all too well that communicating your brand strength during this ongoing pandemic is rife with challenges. Yet, there are still ways to make progress during this time and boost the bottom line. A key move to make now, and on a regular basis as the COVID-19 crisis continues, is to take a thorough measurement of your social commerce metrics.
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Order, disorder, light, and other subtle influences on performance and…
Thalma E. Lobel MarketingOne of the environmental factors that influences our behavior and our performance is orderliness. Most of us agree that it is more pleasant to work in an organized, neat room. An organized workspace also saves time since it is easier to find things. So, are neater people more productive? Maybe, studies show, but messiness has its advantages, too — especially for creative thinkers. Psychologist Thalma E. Lobel shares fascinating insights.
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Contactless self-services will remain after COVID-19
Linchi Kwok Travel, Hospitality & Event ManagementNew COVID-19 cases are finally showing signs of decline across the U.S., but we should still take cautionary measures to avoid another wave of infections. Because the virus is primarily transmitted through direct or indirect close contact with infected people via mouth or nose secretions, social distancing and frequent sanitation are highly recommended. It is not surprising to see consumers demand services with minimal human contact, leading to more contactless self-services.
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Canada opens investigation on Amazon, citing ‘abuse of dominance’
Kevin Reynolds RetailIf there is one thing the coronavirus pandemic has exposed for small and medium-sized businesses, it is their near-universal competition with Amazon. The online retail giant has come under increased scrutiny during recent months as the company’s stock has increased by over 60%. And now Canada is the latest country outside of the United States to take issue with Jeff Bezos’ behemoth.
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Podcast: How to successfully target a niche with cash-based physical therapy…
Jarod Carter Sports & FitnessIn this episode, Jarod Carter explains how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer resonate far more than a generic “we fix everything” message ever could. This approach has been a real game-changer for many practice owners.
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Create a sense of belonging within your organization
Charles H. Vogl and Carrie Melissa Jones Business Management, Services & Risk ManagementBelonging is a feeling. None of us want to participate in communities where we don't feel good, welcome, or appreciated. We certainly won't invest our full effort unless — and until — we're vested in this manner. Of course, what makes us feel welcomed differs from person to person. When possible, people leave places where they don't feel belonging. They proactively move to where they do feel it.
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Making lemonade with pandemic lemons
Robert C. Harris Association Management“When life gives you lemons, make lemonade,” is a phrase used to promote a positive attitude during adversity. Many executives are making lasting improvements during the adversity created by the pandemic. A discussion among component executives of the American Institute of Architects (AIA) yielded these ideas to make lemonade.
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Are you ready for the passion economy?
Victoria Fann Business Management, Services & Risk ManagementAs unemployment has skyrocketed and remote working is becoming mainstream, many people are questioning their career choices. One solution seems to be catching on in greater numbers these days: pursuing one's passion. This idea isn't new. What's different now is that there is much more support; so much so that some are referring to making a living doing what you love as the "passion economy."
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