Charles H. Vogl is an award-winning author, speaker, and executive adviser. For the past decade, his work has advised leadership within global organizations including Google, LinkedIn, Facebook, Airbnb, and Twitch. He is a regular guest lecturer at Yale School of Management and author of the international bestseller “The Art of Community.”
Carrie Melissa Jones is the founder of Gather Community Consulting and the former COO and founding partner of CMX. Her work has helped build communities with Google, Patreon, the American Medical Association, Coursera, and DoSomething.org. In 2016, Salesforce named her one of three experts to follow in community management.
Their new book is “Building Brand Communities: How Organizations Succeed by Creating Belonging.” Learn more at buildingbrandcommunities.com.
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Thursday, August 20, 2020
Belonging is a feeling. None of us want to participate in communities where we don't feel good, welcome, or appreciated. We certainly won't invest our full effort unless — and until — we're vested in this manner. Of course, what makes us feel welcomed differs from person to person. When possible, people leave places where they don't feel belonging. They proactively move to where they do feel it.
