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It’s fix it time: Making downtime work for associations
Linda Popky MarketingWhat do you do when an ongoing pandemic forces you to temporarily shut down your operation? For a lot of businesses, you use this time to make needed repairs and modifications — to do things you've been meaning to attack for a long time but never seemed to be able to get done. But what should you fix, repair, or upgrade during this period as an association? Here are a few things on your marketing "fix it" list you can now take the time to check off.
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Study: A look at how consumers are making real-time purchase decisions…
Lisa Mulcahy MarketingAs a marketer, you understand that many factors go into the way families decide to purchase a product or not. Before COVID-19, consumers had ample opportunity to plan ahead for a large purchase. Now? Changing conditions regarding employment, lockdowns, and budgeting stringently means millions of consumers must make many buying decisions on a day-to-day basis. Fascinating new research can help you gain insights into purchasing behaviors during the pandemic.
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IMF predicts small business bankruptcies may triple as workers brace for…
Kevin Reynolds Business Management, Services & Risk ManagementCalifornia took some people by surprise recently when Gov. Gavin Newsom ordered the largest rollback of reopenings in the country. Proceeded by Los Angeles moving to online schooling for a large portion of the fall semester and closely followed by individual counties leveling their own, stricter precautions, Newsom’s order was part of a slew of indicators that all said the same message: the coronavirus is not going away.
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5 ways the beauty space is staying exactly the same
Elizabeth Donat RetailIn a time of so much variability and unrest, it's crucial to look at the things that are staying the same. As spa and beauty industry professionals, we are adapting to many changes in our industry: spa shutdowns, changes to the retail environment, new sanitation regulations, supply shortages and corporate closures. However, in light of this, let's talk about the resilience of the beauty industry and the constants that will anchor our industry.
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3 ways to improve your e-commerce revenue for the remainder of 2020
Ugi Djuric MarketingYou probably remember a time when it was enough to just create a page on some social networking website and have followers appear almost immediately. The organic reach was incredible! And how could you not remember when it was only a couple of years ago? While we can't turn back time, we can do a few extremely effective things that can raise e-commerce revenue in 2020.
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Will COVID-19 change corporate culture?
David White Business Management, Services & Risk ManagementWill the COVID-19 pandemic impact corporate cultures? If so, how? That is a deceptively hard question. The quick answer is that it already has. But underneath the surface lies a more complicated answer. To get at it, we need to answer two questions. First, what is culture? And second, how is culture changed by events like pandemics?
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Senate set to consider new stimulus measures, but will they be enough?
Seth Sandronsky Business Management, Services & Risk ManagementAs the pandemic rages, state closures are resuming after early reopenings. Economic policy to address such impacts looms large, as states face crushing budget shortfalls. We turn to Washington, D.C. On July 20, the GOP-majority Senate is set to take up its version of the Heroes Act that the House passed in May. It aimed to help struggling firms and working families but omitted Medicare for All and a Universal Basic Income.
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5 key rules for healthcare communications as COVID-19 continues
Lisa Mulcahy Healthcare AdministrationYou're no doubt seeking to communicate accurately and compassionately as our country continues to deal with COVID-19. Use the following five crucial rules to do this. By paying attention to these points, you'll provide your patients with the facts, reassurance, and adjustments they need.
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You can’t step into the future with one foot tethered to the past
Anne Rose Business Management, Services & Risk ManagementWhen contemplating a major change in your life, have you tempered the risky future by offering yourself some variation of a return to the past? You’re focusing on what you’re leaving behind, not the future. You’re planning to revert before you’ve even gone forward. Can you set yourself up for failure? Absolutely.
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Digital natives are more likely, more eager to go back to the office
Terri Williams Business Management, Services & Risk ManagementMany employees who started working at home during the pandemic have adjusted nicely and several recent surveys reveal that the majority of employees prefer remote work. In fact, a PwC survey from June reveals that 83% of office workers want to work from home at least one day a week. However, digital natives (under the age of 26) who used to work in an office, store, worksite, or other physical workplace and are now working remotely are eager to return to work.
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