Natalie O'Grady

Natalie O’Grady is a senior account manager at A.wordsmith, a boutique communications firm based in Portland, Oregon, that specializes in media relations, writing, corporate positioning, social media and design. Natalie guides consumer and professional services clients in media outreach and social media and leads social media and influencer strategy for the firm.

Articles by Natalie O'Grady

• Tips for small business leaders managing social media during COVID-19

  Wednesday, May 27, 2020

  Small business owners have been hit hard in recent months. From forced closures to staff layoffs and increased pressure to connect with customers authentically, the road has been far from smooth. Many businesses have lost most of their communication avenues with customers except for social media. For those not accustomed to prioritizing social, this has presented a steep learning curve. For businesses that already had a social media strategy, many components of carefully crafted plans have been put on hold or shelved.