Recent Articles

• What you need to know before investing in influencer marketing

  Emma Fitzpatrick Marketing

  Ever spot a photo with the #ad or a “paid partnership tag?” Then you’ve seen the results of an influencer marketing program. Companies pinpoint digital influencers who have followers that match the brand’s target demographic. In 2017, influencer marketing grew 198 percent, found Klear research. That’s why at the end of last year, 39 percent of marketers stashed away more money to spend on influencer marketing, according to a Linqia study. It helps that nearly all marketers who used influencer marketing in 2017 found it effective.

• Using instructionally-relevant questions to develop evaluations and IEPs

  Howard Margolis Education

  Many schools have traditionally limited their special education evaluations to brief observations, informal measures, rating forms, and norm-referenced tests. These are tests that compare the student to large groups of students but offer incomplete and superficial glimpses of what the student knows and can successfully do. For students with mild-to-moderate difficulties, such as struggling learners with learning disabilities, they often dismiss or quickly wink at instructionally-relevant questions that influence academics, communication, and social, emotional and physical functioning.

• Small practices less likely to fully utilize their EHRs

  Scott E. Rupp Healthcare Administration

  A recent Black Book Research report has shown that almost 90 percent of practices with six or fewer practitioners are not properly using advanced electronic health record (EHR) features like electronic messaging, clinical decision support, interoperability, data sharing and even patient engagement processes. The Black Book survey is no small sample set, either, with almost 19,000 EHR users surveyed for the report.

• Why your new company should be blogging

  Mashaal Ryan Marketing

  When you first start your company, one of the best ways to get the word out is through marketing. When marketing comes into play, a lot of people get worried and confused. It can be a bit of a daunting task when you start researching social media, website design, advertising and creating campaigns… but it doesn’t have to be difficult, and blogging can be a great way to market the new business. The numbers show that businesses who added a blog to their company’s website brought in more business overall.

• New training programs, partnerships aim to combat human trafficking

  Bambi Majumdar Law Enforcement, Defense & Security

  We have come a long way in enforcing laws and fighting crime. As a society, we are better informed and more aware of our world. Yet, the human trafficking industry is flourishing. No matter how many of these vile criminals are taken down, more offenders spring up elsewhere. However, law enforcement professionals are evolving their practices and looking for more effective ways to combat this crime. Recent partnerships with other agencies and industries play a significant role in the work to fight human trafficking.

• Good news for frequent travelers: Updates to Hilton, Marriott loyalty programs

  Linchi Kwok Travel, Hospitality & Event Management

  With the purposes of winning new customers and keeping the existing ones happy, hotels are making continuous efforts to reinvent their loyalty programs. For example, hotel giants Hilton and Marriott also updated their loyalty programs earlier this month. These new upgrades are good news for frequent travelers.

• Encourage your employees’ independence

  Lisa Mulcahy Business Management, Services & Risk Management

  Autonomy at work — that's what employees truly crave. A sense of control and freedom of choice regarding how they accomplished their tasks can have a hugely positive effect on workers' well-being, including increased self-esteem, improved job performance and a renewed sense of enjoyment and pride regarding their jobs.

• Spa client misconceptions that are hindering their results

  Elizabeth Donat Retail

  ​How we communicate and set expectations for our clients in the spa really matters. It's common in the spa and medical spa setting to find that clients may have several misconceptions about how to properly take care of their skin. If you are finding that your clients have any of these mistaken beliefs about their skin care regimen, then read my expert advice today.

• Negotiating commercial leases: Cap your operating costs

  Dale Willerton and Jeff Grandfield Retail

  ​For many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate.

• With oral cancer on the rise, dentists can play an important role

  Tammy Hinojos Oral & Dental Healthcare

  ​Today's dental professionals routinely see and deal with many issues and conditions that were not so common just a few short decades ago. For example, there has been a marked increase in the incidence of oral cancer in the United States, sparking the need for regular oral cancer screening as part of a preventive dental checkup. This additional screening is now routinely performed in many dental practices across the nation.

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