Recent Articles

• ‘Bel paese’ welcomes you

  Judy Connors Travel, Hospitality & Event Management

  Italy — just the name evokes images of romance, priceless monuments and artwork, ancient Roman ruins, beautiful beaches and exotic canals. Often referred to as "Bel paese," or beautiful country in Italian, Italy features lengthy Mediterranean coastline as well as Alpine mountains and lakes. But the scenery, while uniquely breathtaking, is not the only reason almost 50 million tourists visit Italy annually, bringing in revenues of more than $152 billion just in the past year.

• Why aren’t you personalizing your marketing?

  Peter Moloney Marketing

  Are your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not? I'm not talking about inserting the customer's name in the marketing content. I'm not talking about delivering customized messages to different segments or groups of customers. I'm talking about putting the right offer in front of every "individual" customer at the right time — the one most likely to get them to buy now. Is there a more important objective for marketing than that?

• Midcourse correction for building industry as demand slows

  Michael J. Berens Construction & Building Materials

  Hopes for a sustained rebound in the building industry have dwindled as indicators point to slower growth in the second quarter. Still, growth in most sectors remains positive, although not as robust as previously anticipated. In its Construction Outlook for the second quarter of 2015, industry consultancy FMI has readjusted its growth forecast for the year downward, to 5 percent from 8 percent in the first quarter. Even so, it projects total construction put in place will reach its highest point since 2008 by the end of the year.

• How technology has made a major impact on the nonprofit membership model

  William D. Pawlucy Association Management

  Nonprofit organizations are only as valuable as the value they provide to their members. That fact won't change. The rise of technology and the shift in generations have made it difficult to sustain a traditional nonprofit model. However, those things may not be so bad, as they force a change in nonprofits that is focused squarely around relevance.

• An attitude of gratitude in the workplace

  Betty Boyd Business Management, Services & Risk Management

  How often do you get a thank you from anyone in your organization? Is it once a week, a month or a year? A study conducted by the John Templeton Foundation discovered that the workplace is the least likely place that someone would get a "thank you." In fact, according to the Templeton survey, 60 percent indicated "they either never expressed gratitude at work or do so perhaps once a year." So how can an organization overcome this trend and up the percentages?

• Does your department have an Accident Review Committee?

  Frank R. Myers Law Enforcement, Defense & Security

  Depending on your department's accident rate, an Accident Review Committee may not be a bad idea. There are many potential benefits. The idea of an ARC is to modify driver behavior without taking disciplinary action. The remediation process and post-accident documentation should not be placed in an employee’s personnel folder. Rather, records should be maintained by the designated driver training person in your department.

• The customer is not always right: A case for teacher autonomy in the classroom

  Debra Josephson Abrams Education

  According to both Immigration and Customs Enforcement and English Language Program requirements, students are supposed to be "active learners." In reality, many come and go at will. There may be all sorts of reasons behind their behavior: Perhaps, because their countries or parents are sponsoring them, the "students" have no vested interest in their education. Perhaps, as is the case where I worked until recently, it is because administrators equate students with customers who are to be served, and as businessman Harry Selfridge asserted, "the customer is always right."

• How to take a vacation without being bothered by work

  Deborah Ike Religious Community

  It’s summertime! The kids are out of school, the weather is hopefully nice, and it’s time for a vacation. Maybe you’re planning an epic road trip, heading to a favorite theme park or finding fun stuff to do locally. Whatever adventure your family chooses, vacations are a great time to recharge and reconnect. And by that I mean recharge your batteries, not your electronic devices, and reconnect with loved ones and maybe your pillow. Here are a few tips for really unplugging this summer.

• 4 ways to connect after Safari starts blocking ads

  Emma Fitzpatrick Marketing

  Everyone was buzzing recently about Apple’s newest venture — Apple Music, a Spotify competitor. There was something far more important that was also announced during Apple's Worldwide Developer Conference. When Apple releases iOS 9, adblocking will be available on Safari’s desktop and mobile browser. Kiss your mobile ads' effectiveness goodbye. However, you can pivot your marketing and advertising strategy to get ahead of this problem.

• .577-450 Martini-Henry: The right arm of the British Empire

  John McAdams Recreation & Leisure

  Adopted by the British Army in 1871, the .577-450 Martini-Henry was a modification of the .577 Snider Cartridge that was reduced down to .45 caliber. Specifically designed to be used in the new Martini-Henry rifle, the .577-450 Martini-Henry cartridge was used by soldiers and hunters in the British Empire for many decades. Though the cartridge is now obsolete and has since fallen out of use, the .577-450 can still be an effective hunting cartridge under certain circumstances.

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