Recent Articles
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Use the 4C formula to double your closing ratio
Fred Berns RetailBusiness professionals who struggle to close sales need only follow the 4C formula. Determine the conflicts — the biggest challenges and pains a prospect faces that your product or service may resolve. Then communicate your ability to help him or her overcame that discomfort.
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Aging boomers keep kitchen and bath remodels booming
Michael J. Berens Interior Design, Furnishings & FixturesRealtors are waiting on millennials to revive home sales. But when it comes to custom home building and remodeling, aging is where the action is. Whether they are looking to stay in place in their current homes — homes that were not designed to accommodate the changes that come with aging — or build the home of their dreams, baby boomers are investing in upgrades and modifications that will make their homes more accessible and supportive in the years ahead.
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Beyond tech: The human side of remote monitoring and health call centers
Karen R. Thomas Healthcare AdministrationWhat comes to mind when you think about remote patient monitoring? The first thing most people think of are the various technologies that make this transfer of health data possible. They envision the remote monitoring devices that collect data such as weight, pulse, oxygen saturation, blood pressure, blood glucose readings and so on, and transmit that data back to a technology hub.
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Innovation garage: Processing new ideas at the board table
Robert C. Harris Association ManagementDirectors sometimes believe success will be measured by the number of programs they recommend. Many are innovative in their business settings and bring that trait to their board service. The phrase usually starts with "I have a good idea ..."
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Webinar recap: Engaging your members with marketing automation
MultiView Association ManagementMembers continue to grow their expectations at precisely the same time organizations are feeling a resource crunch. At the same, many are spending significant time and money on social media, often with a dubious return on investment. Is marketing automation the solution — or is it just another expensive time sink?
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Why you need a pre-shot routine to break more clay targets
Irwin Greenstein Recreation & LeisureOn the surface, shooting clay targets involves stepping into the station, loading your shotgun, calling for the target and pulling the trigger. However, the success behind crushing clays largely depends on the mental preparation just before calling for the shot. Experienced shotgunners call this preparation the "pre-shot routine."
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Marketing your warehouse magic
Ken Ackerman Distribution & WarehousingSome managers believe warehousing is a task that can be handled adequately by anyone with a strong back. Therefore, the business of warehousing service is in constant danger of becoming a commodity. Commodities normally are sold by price, with few vendors recognizing special features about the product they are selling.
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Animal ER highlights importance of top-notch customer service
Brian Stief Pet CareIn an emergency animal hospital, we live and work in a 24-hour world where clients arrive at all hours in a variety of mental and emotional states. This helps keep us on our toes, but constantly dealing with the unknown of what could walk through the door can be a huge challenge, too. Of course, even on the best-planned days, the proverbial "wrench" can alter the course and add stress to push us to our limits.
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How can we slow the number of deaths from falls in older adults?
Kimberley Bell Medical & Allied HealthcareIn May, the National Center for Health Statistics published a data brief called "Death from Unintentional Injury Among Older Adults Aged 65 and Over: United States, 2000-2013." One of the key findings of the study was that the age-adjusted fall-injury death rate among older adults has nearly doubled from 2000 to 2013 — from 29.6 per 100,000 to 56.7 per 100,000.
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How to harvest the power of bloggers in 5 steps
Emma Fitzpatrick MarketingLanding a business profile on the cover of The New York Times seems like all your business could ever hope for. But there's another form of media that can move the needle for you far more. Though, it may not be quite as prestigious, it's much easier to achieve.