Recent Articles

• Business buzzwords: Brevity is the soul of corporate speech

  Paul Zukowski Business Management, Services & Risk Management

  Picture this communication situation: You get on an elevator and see you are sharing it with a potential client/customer/contact you've been dying to talk to. The elevator will take, let's say, under a minute to reach ground level. Luckily, you have prepared and practiced what is called an "elevator pitch," a brief summary of your most important and compelling sales points.

• Does the attribution for your marketing campaign make sense?

  Peter Moloney Marketing

  In a world where information access and customer interaction happen anywhere and anytime, marketing is becoming a connected web of communications and calls to action (CTAs) designed to immerse the customer with a 360-degree experience and a guided journey.

• CMS hopes to expand RAC program to Medicare Advantage

  Scott E. Rupp Healthcare Administration

  The Centers for Medicare and Medicaid Services (CMS) recently released a request for information that provides a blueprint for the proposed expansion of the oft-contentious recovery audit contract program. Under the plan, the recovery auditors would expand audits of Medicare Advantage Plans to monitor the insurer that may try to sneak in higher payments.

• How to avoid a match of boardroom volleyball

  Robert C. Harris Association Management

  Ever watch a board meeting that looked more like a volleyball game? The sport is between teams of players separated by a net, each trying to score points before the ball hits the ground. (Equate the board table to the net.)

• A more positive approach to dog training

  Dr. Roger Mugford Pet Care

  The art and science of dog training is rooted in a simple truism: Animals repeat behaviors that have a pleasurable outcome and avoid those that are unpleasant. This is my principle of "payoffs" vs. "penalties," which governs the way people learn and which also perfectly applies to our dogs. Both people and dogs like good food, company and home comforts, but avoid pain, social embarrassment or hunger. Good management of payoffs and penalties creates better behaved people — and pets.

• Metals Thoughts: 2016 outlook

  Brad Yates Natural Resources

  Welcome to 2016. In many ways, gold was the dog that didn't bark after the Fed hiked rates and so our desk has turned bullish for 2016. There are a lot of interesting short-term developments, but the gist is: CFTC positions show that long liquidations have continued. Net spec longs are the lowest level since 2008, and shorts are at elevated levels as well. Beginning-of-the-year hedging could weigh us down for a few trading days, but our broader outlook is neutral to higher.

• Use a January letter to give yourself a raise

  Fred Berns Interior Design, Furnishings & Fixtures

  Interior design professionals should think of January as "show and tell" time — and a swell time to raise their fees. It's a time to connect with those you seek to influence, show them what you got, and tell them what to do. Let's have a design discussion, check out my Houzz site, review my new portfolio, read this blog post, have a look at that video, etc.

• Your goal for 2016? Set fewer goals

  Catherine Iste Business Management, Services & Risk Management

  The season of excesses is behind us — 2016 is here. With the same spirit you are shunning huge dinners and excessive shopping, I offer you this thought: Why not do without goals as well? Sure, maybe you could see taking the goal setting down a notch or two in your personal life, but how can you do that at work without the ship just steering into a rocky cliff? After all, you are leading, which means people are following you. Don't you need goals to know where you are going?

• The importance of RV tire maintenance — Part 1

  Howard Jaros Recreation & Leisure

  Proper tire maintenance is imperative for any RVer. But, for the RVer enjoying the full-time RV living lifestyle, regular tire maintenance is even more critical. Some people who live in their RVs tend to move them even less than those who don't. They may park in areas where less consideration is given to the surface on which those tires are parked. When tires are not used regularly, and no thought is given to their care due to lack of knowledge, those tires can deteriorate quickly, thereby shortening their life span.

• 9 essential tips and strategies for selling to big box retailers

  Bob Jacobs Marketing

  ​Do you represent a great product or service? Or perhaps you've invented a new consumer product you think would be perfect for Costco or Wal-Mart, maybe Best Buy, Target or Michael's? Maybe you’ve watched "Shark Tank," the hit TV show that provides opportunities to pitch goods in the hopes of securing funds to kick new ideas into high gear, and you're wondering whether you really need that kind of funding to get your idea into the hands of consumers. The answer is ... it depends. So let's dig deeper.

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