Dr. Roger Mugford
Dr. Roger Mugford is an animal psychologist from the United Kingdom, who in 2015 was given the Jiro Matsui "Person of the Year" award by the WPA. His book "The Perfect Dog" was published in 2013, priced at $13.99.
Articles by Dr. Roger Mugford
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A more positive approach to dog training
Tuesday, January 05, 2016The art and science of dog training is rooted in a simple truism: Animals repeat behaviors that have a pleasurable outcome and avoid those that are unpleasant. This is my principle of "payoffs" vs. "penalties," which governs the way people learn and which also perfectly applies to our dogs. Both people and dogs like good food, company and home comforts, but avoid pain, social embarrassment or hunger. Good management of payoffs and penalties creates better behaved people — and pets.