Recent Articles
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Business buzzwords: What’s the big deal?
Paul Zukowski CommunicationsBig. Such a small word for something so ... well, large, shall we say? The English language gives us quite a few ways — large, sizable, great, jumbo, mega, substantial, immense, enormous, extensive, colossal, massive, mammoth, vast, tremendous, gigantic, giant, monumental, mighty, gargantuan, elephantine, titanic, mountainous, whopping, humongous — to indicate a greater order of magnitude. But none has the punchiness of big, which comes to us directly from Middle English with the original meaning of "strong, mighty."
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Surveying the Colorado River Aqueduct
Sherri Lee Barnes and Paul L. Tucker, PS Construction & Building MaterialsDuring the 1920s, the city of Los Angeles was burgeoning. Demographics were changing, and geographic boundaries were being pushed out in all directions. Oil was booming, industrialization was in full swing, and water was in high demand.
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Changing the way we think about education security
Dean Wiech EducationWhen we think of education technology, we typically think of its use within a classroom environment. When we think of education security, the physical safety of the students and staff are first to mind. How do the two concepts merge into ensuring the identity and data security for students and staff within educational and technological environments?
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Youth sports myth: Personal trainers are a necessity to be excellent
VJ Stanley Sports & FitnessWhen my son was 10 years old, multiple people told me he was a good athlete. I didn't know they were serious. I thought they just wanted me to respond with comments about how great their kid was.
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Resolve to hire better employees this year
D. Albert Brannen Business Management, Services & Risk ManagementAs discussed previously, 2017 will bring a lot of uncertainty in the field of labor and employment law as we transition from an Obama administration to a Trump administration. Amid all of this uncertainty, commit yourself to doing something guaranteed to make a difference in your organization: finding and landing the best candidates out there.
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Healthcare should expect more cyberattacks in 2017
Scott E. Rupp Healthcare AdministrationThere's likely good money to be made for gamblers by betting on there continuing to be a plethora of cybersecurity attacks in the year ahead. Some of them are going to be in healthcare; most are not. No matter the industry sector, the fact is we can expect a rise in attacks in 2017.
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Think like a designer when planning the year ahead
Susan Mulholland Interior Design, Furnishings & FixturesHappy New Year! If you had the luxury of taking time off completely from Christmas to New Year's Day, then you have probably spent a lot of time the last few days catching up on all your emails, including thinking about what will come in the next year both personally and professionally.
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Top 3 digital marketing trends of 2017
Emma Fitzpatrick MarketingThe New Year is abuzz with energy. Resolutions are made, and goals are set. You and your business are ready to tackle the new year with gusto. As you work towards your Q1 goals and finalize year-end targets, look toward the future, too.
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Ethology and veterinary practice: Human emotions and animal behavior
Dr. Myrna Milani Pet CareChanges in animal behavior often trigger human awareness of existing or impending animal medical problems. However, how a specific person responds to these behaviors depends on the quality of the bond between that person and the animal.
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Building a social media strategy for events
Wendy Parsley Travel, Hospitality & Event ManagementWe have all seen the use of social media grow over the past few years. What started out as a few people taking pictures of their dinner and posting them to Facebook has grown into a full-fledged marketing tool. Yes, social media marketing has grown up to become a valued part of the marketing mix. Dare I say, social media could be one of the strongest tools event professionals can use to promote their event and create a community.