Recent Articles

• A new era for Salt Lake City International Airport

  Matt Falcus Travel, Hospitality & Event Management

  Salt Lake City (SLC) International Airport has entered a new era with the opening of its new airport terminal, replacing aging older structures that had become increasingly unable to cope with demand and today's expectations. But is this the worst possible time to open a new airport terminal and expand capacity? Overnight on Sept. 15, the existing terminals 1 and 2, plus the International Terminal and associated parking garages at SLC closed, replaced by the new central terminal and initial Concourse A-West, which opened at the same time.

• Churches, ‘COMM’centrate on 6 things

  Mark MacDonald Religious Community

  There are many distractions and options when thinking about church communications. Focus is the key, and that “COMM”centration is required for a church to become noticed. Each person in your community and congregation has a lot of competition for thoughts and actions, too. The shotgun approach rarely works. If you’re not concentrating on the right things by limiting what people know about you, you will be ignored. Here are the six things your church needs to COMMcentrate on.

• How has COVID-19 affected crime?

  Bambi Majumdar Law Enforcement, Defense & Security

  Crime rates are declining in 2020 — thanks to COVID-19. Or at least that’s what we thought. Violent crime and property crime rates did indeed fall during the first months of the pandemic, according to the FBI. However, the report does not categorically state that the period covered by the data coincides with COVID-19 quarantines and social distancing rules. Furthermore, some large cities are dealing with increases in crimes like burglaries and gun violence.

• How to build an eco-friendly, sustainable brand through green tech

  Nick Shaw Marketing

  As we move further into the digital age, consumer groups are increasingly composed of millennials and Gen-Z buyers. These generations not only bring with them a switch to online mass consumerism but also an environmentally conscious target audience. This audience looks for brands with eco-friendly and sustainable ethics. It’s not enough to be aware of general e-commerce trends — you need to dedicate time to becoming eco-friendly.

• How to setup your telemedicine workspace

  John Allen Healthcare Administration

  Despite having been around since the 1970s, many healthcare providers have yet to embrace telemedicine. Fortunately, if you’re reading this article, you’ve taken a step in the right direction. The COVID-19 global pandemic has made telemedicine more important than ever. People are stuck in a paradox. They are more aware and concerned about their health, but less willing and comfortable to visit their doctor for fear of catching coronavirus. Telemedicine solves this issue perfectly.

• Stay on track with your content marketing

  Sheilamary Koch Marketing

  Your content shouldn't give readers a déja vu feeling. Nor should they feel like they've stepped onto an automobile showroom. As you plan your content strategy or next piece of content, ask yourself three key questions: 1. Is my content relevant to my audience? 2. Does my content solve real problems? 3. Does my content offer something people can't get elsewhere? Here's how to answer a resounding yes on all three.

• A massive no-no: Hiring to repay a favor, not because someone is the best…

  Anne Rose Business Management, Services & Risk Management

  Hiring an employee or appointing someone to take charge of an important assignment is a serious endeavor. Ideally, it’s one in which you critically assess the skills and character of the applicant before selecting the most suitable. Ideally. But sometimes such a decision isn’t so much a thoughtful, critical judgment as it is an emotional, visceral response to a perceived sense of obligation.

• Has telehealth had its day? It depends on who you ask

  Scott E. Rupp Medical & Allied Healthcare

  According to some new studies, telehealth use has plummeted from its COVID-19 peak in April and May when the pandemic was in full swing and much of the economy was shuttered. However, some reports suggest that its use continues to soar. Despite the possible carving out of virtual care from the traditional face-to-face models, significant issues remain. Primary among them is reimbursement for virtual services.

• Is your spa menu optimized for 2020 and beyond?

  Elizabeth Donat Retail

  Sometimes it's easiest to overlook the things that you're used to seeing every day. Don't let your spa menu be one of those things. If 2020 has taught us anything, it's that we need to be prepared for change and to think on our feet. Many spas are dealing with restrictions on how many guests they are allowed to service in their space, and this is impacting the generation of revenue. Take this opportunity to optimize your price list to make sure that it's working for you.

• Improving in-person and remote instruction: Critical elements

  Howard Margolis and Danielle Foley Education

  Remote teaching alone cannot easily and fully create and sustain many of the critical elements needed to meaningfully advance struggling learners’ academic, social, and emotional progress. These elements include listening and acting with empathy; helping parents successfully address COVID-19’s anxiety producing obstacles and dangers; understanding how to help struggling learners achieve their IEP or section 504 goals; and helping them take well-earned credit for their efforts and accomplishments.

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