John Allen

John Allen, Director, Global SEO at RingCentral, a global UCaaS, VoIP conferencing phone provider. He has over 14 years of experience and an extensive background in building and optimizing digital marketing programs. He has written for websites such as Toolbox and SendinBlue.

Articles by John Allen

• 5 secrets of effective communication that all telecommuters should know

  Monday, February 01, 2021

  The late, great American businessman Leon Gorman said it best: “Customer service is a day-in, day-out, ongoing, never-ending, unremitting, persevering, compassionate type of activity.” Companies everywhere have realized that employee service is much the same. And like good customer service, great communication is at its center. It’s true that Zoom, Microsoft Teams, and Skype have enabled us all to stay in touch amidst a global shift to work from home. But it’s equally true that this fundamental change has left more questions than team chat anywhere, anytime can answer.

• How to use visual storytelling to grow your business

  Tuesday, October 27, 2020

  Many of you will have heard the saying, "Content is king!" And while content is still extremely important, what is really "king" is the ability to grab your audience’s attention, keep it, and engage them with your brand. Marketing is usually the first touchpoint for customer experience, and first impressions are extremely difficult to change. It’s vital that you get this right. Easier said than done, right? Wrong. What you really need to know about is visual storytelling. Studies have shown that blog posts with visuals drive up to 180% more engagement than those without.

• How to setup your telemedicine workspace

  Tuesday, September 29, 2020

  Despite having been around since the 1970s, many healthcare providers have yet to embrace telemedicine. Fortunately, if you’re reading this article, you’ve taken a step in the right direction. The COVID-19 global pandemic has made telemedicine more important than ever. People are stuck in a paradox. They are more aware and concerned about their health, but less willing and comfortable to visit their doctor for fear of catching coronavirus. Telemedicine solves this issue perfectly.

• Why businesses are adopting AI to improve operations

  Tuesday, July 07, 2020

  Artificial intelligence is not the future. It is the present. AI can improve your business in many ways, which your competitors already know. Machine learning is now used across many sectors. Companies in fields as diverse as medicine, fashion, food, and more use AI. It improves organization, stock taking, design, and customer service. In turn, that improves efficiency and, ultimately, profits.