Recent Articles

• The essential guide to effective Facebook video ad campaigns

  Victor Blasco Marketing

  You've probably heard a lot lately about advertising tools and opportunities from trending platforms like Google Ads, Instagram Ads, or even TikTok Ads. However, if you’re thinking about launching a social ad campaign for your business and you are not considering Facebook as the primary outlet, you are making a big mistake. Facebook remains the most visited social network in the world and, as such, offers many possibilities to promote your company. Since videos tend to perform best out of all types of content intended for social networks, we'll focus this article on the basics you need to launch a video ad campaign on Facebook.

• What lessons did COVID-19 teach your healthcare organization? Use what…

  Lisa Mulcahy Healthcare Administration

  Every hospital administrator, physician and caregiver has been tested and changed by the COVID-19 pandemic. While the challenges your facility faced were no doubt huge and tremendously difficult, you and your teams can now take the lessons you learned while operating during COVID-19 to improve patient care to its highest degree — and you can innovate for the future through key steps that will ensure you’re prepared for anything. Use the following science-based advice for identifying and implementing the changes you need to offer your very best to your community.

• How to avoid analysis paralysis

  Bob Harris and Quinn Green Business Management, Services & Risk Management

  Have you sat in a meeting knowing a decision had to be made while you watched the clock tick? So many ideas and objections are presented that the likelihood of reaching consensus dwindles. The situation is described as "analysis paralysis." The phrase describes individuals or groups that overanalyze and overthink a situation. Decision-making becomes "paralyzed," with individuals unable to reach consensus or recommend a course of action. The syndrome causes frustration, failure to complete a task, misunderstanding, wasted time and resignation.

• A little sacrifice leads to big payoffs

  Chris Cicchinelli Business Management, Services & Risk Management

  When you were in school or first starting out, you probably had a job that required you to work weekends or holidays. There’s nothing more frustrating than having to go into work on a Saturday afternoon when you knew your friends were going out Saturday night — and you’d see their pictures on social media. But you went to work anyway. You had college to pay for, or an apartment to rent, or you were saving for a reliable car. You made sacrifices to get to your goal. You gave up something to succeed. Let me be the first to tell you: you made the right choice.

• 6 ways construction companies can lower carbon emissions

  Construction & Building Materials

  Recent reports from the United Nations Environment Programme found that the construction industry accounts for 38% of global energy-related CO2 emissions. Under the Paris Agreement, the building sector must operate at “net-zero carbon” by 2050. For this target to be possible, cosntruction carbon emissions need to halve by 2030. All construction firms need to do their part by following environmentally friendly practices. Here are six methods to implement for lowering your company's carbon footprint.

• Another day at the office? The meaning of work life after the death of…

  Atholl Duncan Business Management, Services & Risk Management

  One day last May, Mark Thompson, then the CEO and president of The New York Times, had just concluded his first quarterly earnings call. Three thousand people normally pack the famous skyscraper at 620 Eighth Avenue. Fewer than 20 were in that day. He imagined his teams comfortable at home, getting more work done and pondered the ways of corporate America. "I thought, there’s a big question mark over the office as an organizing principle of cities and I wondered whether it makes sense anymore. It made me wonder: should you sell your skyscraper?"

• Understanding business agility as an entrepreneur

  Indiana Lee Business Management, Services & Risk Management

  Staying afloat in the face of any crisis can be difficult. But as the most recent economic downturn proved, the state of your business and industry can change at any second. Developing the ability to pivot and stay agile can be your biggest asset as an entrepreneur. When things go wrong, business plans and even crisis plans can only take you so far. Your business may be protected from the initial blow, but on the tough journey back to normal operations and growth, an agile mindset is invaluable. We’ll dive deeper into the benefits of business agility for entrepreneurs, then offer some tips on how to increase your agility over time.

• How to score your meetings

  Kelly Hall and Bob Harris Association Management

  Nonprofit organizations have an abundance of meetings. Do you evaluate if they are effective and necessary? The Longview Chamber of Commerce believes in continuous improvement. Recently, it applied a concept from the Entrepreneurial Operating System (EOS) to enhance meetings. EOS is applicable to every nonprofit organization looking to make improvements. The system identifies six components in an organization: vision-mission, performance data, processes, people, issues, and traction or strategy.

• Passwordless security: Why cybersecurity just got a lot better

  Brian Wallace Science & Technology

  Since the beginning of coronavirus lockdowns in 2020, 62% of Americans have begun working from home. This has been a positive change in many ways, with the majority of employees preferring remote work and the majority of employers saying they plan to continue remote work indefinitely. However, 49% of workers went remote for the first time and only 20% received any tips on cybersecurity from their employers. Cybersecurity is a critical issue that needs a fast resolution to keep businesses from losing data and money, among other things. Passwordless security replaces passwords completely with cryptography and biometrics.

• Pandemic-created challenges become corporate responsibility opportunities

  Peggy Smedley Distribution & Warehousing

  Uncertainty caused by the COVID-19 pandemic has plagued businesses around the globe — particularly those in the supply chain community — accentuating weaknesses never seen before. However, if considered from a different perspective, it has given rise to opportunities for these same companies to shine like beacons in the night. When the pandemic first hit, supply chains were disrupted — so much so that an everyday consumer quickly understood what the supply chain was and how it might impact being able to access goods in a timely manner.

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