Chris Cicchinelli

Chris Cicchinelli is the CEO of Cincinnati-based Pure Romance, LLC, where he leads business development, operations, sales, and marketing for more than 40,000 Pure Romance ambassadors worldwide. He’s the author of the Wall Street Journal and USA Today bestseller “The Secret Is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives.” Learn more at secretisyou.com.

Articles by Chris Cicchinelli

• A little sacrifice leads to big payoffs

  Wednesday, June 02, 2021

  When you were in school or first starting out, you probably had a job that required you to work weekends or holidays. There’s nothing more frustrating than having to go into work on a Saturday afternoon when you knew your friends were going out Saturday night — and you’d see their pictures on social media. But you went to work anyway. You had college to pay for, or an apartment to rent, or you were saving for a reliable car. You made sacrifices to get to your goal. You gave up something to succeed. Let me be the first to tell you: you made the right choice.