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How to align your content with search intent

Joe Dawson Marketing

It sounds simple but converting people when they visit your site is harder than you think. This is because brands spend a lot of time and effort focused on earning visits but not conversions. So how will aligning your content feed into search intent, converting visitors into customers? There are many reasons why, when people visit your site, that they don't convert. Poor user experience, also known as UX design, could partly be to blame, but what will also be affecting it is that search results have attracted users with "low purchase intent."

Infographic: How to protect your intellectual property

Mike Floeck Business Management, Services & Risk Management

The world is increasingly interconnected and ideas are accessible at the blink of an eye, which also means your ideas are more vulnerable to theft than ever before. Your ideas are considered your intellectual property, a term used to define any creative capital owned by a business or an individual. Music, artwork, photography, and more are all forms of intellectual property that need to be protected. For businesses, intellectual property also includes logos and artwork, names, slogans, and unique text that are elemental to the business' success.

Report: A majority of sales reps lost a sale because they couldn’t…

Terri Williams Business Management, Services & Risk Management

Some professions are more dependent on personal contact than others, and sales is one of those professions that relies on meeting with buyers. The pandemic put a serious damper on sales that relied on in-person meetings. Remote work has also negatively impacted the morale of sales reps. "In the past, sales professionals used to embody the ‘business trip’ mentality where you could build trust by meeting with and entertaining prospective buyers face to face," says George Donovan, chief revenue officer at Allego. "However, when social distancing and work-from-home orders became our new normal, these typical sales strategies didn’t have much purpose."

Why leadership development committees trump nominating committees

William D. Pawlucy Association Management

An organization’s leadership is fundamental to its success. Great leadership leads to great governance, which in turn leads to successful planning and implementation of an organization’s strategic plan to achieve its mission. Many organizations are familiar with the idea of nominating committees, which is a popular fashion for identifying and promoting members of their organization and industry into leadership positions. However, many organizations would benefit from forgoing the traditional nominating committee and substituting it with a leadership development committee. Here's why.

Governance is a puzzle

Robert C. Harris Association Management

It is exhilarating to join a board of directors. It comes with a sense of self-worth and achievement. The organization has tapped you to advance its mission. There are so many pieces to governance that it seems like a puzzle. Volunteers must understand governing documents, relationships, resources, expectations, strategy, and more. They learn through orientation, on-the-job training, and access to documents. Knowledge is gained by studying the documents, systems, and processes.

4 ways to leverage emotional intelligence in workplace communications

Jessica Day Business Management, Services & Risk Management

Emotional intelligence has been shown to boost your chances of promotion and makes for a more effective management environment. It relies on our communication with those around us, whether that’s knowing when to be chirpy and positive or when to just sit back and listen. Emotional intelligence features an essential set of soft skills to have — so how can we leverage it to work for us in the workplace?

Infographic: The business of women’s sports and how it’s growing

Jason Adams Sports & Fitness

The world of women’s sports has been gaining attention for the past few years, and today it’s trending more than ever. Viewership for women’s sports has increased significantly just in the past year. For example, viewership for the National Women’s Soccer League grew by 300% in 2020. It’s a common misconception that men are much more drawn to sports than women, but the truth is that the difference in interest between genders is small. Eighty-four percent of sports fans are interested in women’s sports.

Balancing compassion and performance in a pandemic world

Courtney Lynch Business Management, Services & Risk Management

When I served in the Marines, we had a saying: Mission first, people always. Everything about leading Marines came down to achieving results in times of challenge, chaos, and uncertainty while taking care of your people. Now, as an executive coach, as I’ve helped my clients navigate pandemic times, often I’ve been guiding them in demonstrating service-based leadership. Leading with service is about acting selflessly on behalf of others to ensure their success. It’s about the simple actions you take to support others so they can thrive. The great news for leaders is that service can be demonstrated in the simplest ways.

Why you should lead your employees towards self-direction, not empowerment

Hank Boyer Business Management, Services & Risk Management

Remember when the latest buzzword was empowerment? The premise was that employees who were empowered would be more committed to successful outcomes because they had the ability to make decisions, commit resources, own the decision, etc. What's wrong with empowerment? Plenty! What if you empower someone who is not capable of handling the responsibility? In other words, empowerment potentially fails because of a lack of specific expectations for outcomes and the unintentional (or intentional) ineffective execution towards the objective. What’s needed instead of empowerment is a solid team of self-directed employees.

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