Recent Articles

• Why taking workplace hygiene seriously benefits your business

  Indiana Lee Business Management, Services & Risk Management

  If you own or manage a business, that means taking workplace hygiene seriously for yourself and your employees. How does it benefit your business to emphasize hygiene in a post-pandemic world? How can you make sure your business remains a safe and clean place for employees, especially those who may have compromised immune systems?

• Smart supermarkets: How AI is helping stores of all sizes step into the…

  Mark Perry Retail

  Although transitioning from a traditional store format to one where cashiers are no longer required may be an intimidating prospect for many smaller retail businesses, the benefits of making the switch far outweigh the risks. Thanks to several technological advances over the past decade around artificial intelligence (AI) and machine learning, retail organizations of any size can now automate their sales floors without incurring unrealistic costs.

• Infographic: How telemedicine is the future of healthcare

  Brian Wallace Medical & Allied Healthcare

  The COVID-19 pandemic changed the way we do a lot of things and, even with many countries finally opening back up, there are some changes that are sure to last far beyond the pandemic. One of these changes is the advancement of telemedicine.

• How to design and run a customer loyalty program for small businesses

  Raúl Galera Marketing

  Customer loyalty programs are all about retaining buyers through special discounts that offer rewards for repeat purchases. But how do you go about designing and running an effective customer loyalty program? Creating an effective loyalty program shouldn't necessarily be a massive project. If done correctly and customized to your customer's experience, it'll reap major benefits and help you establish a long-lasting relationship.

• Returning to in-person governance

  Robert C. Harris Association Management

  Associations adapted their governance processes during the pandemic. Moving from in-person to online board meetings were significant changes that proved to be effective. However, resistance occurred. Some boards postponed important business, preferring to wait for in-person meetings. A few directors were described as leery of online meetings, believing that the important work had to be conducted face-to-face. In-person meetings are resuming. Directors are assembling inside the boardroom, picking up where they left off. For directors returning to the boardroom, remember these fundamentals to improve results.

• The new normal in travel: What will luxury look like?

  Lark Gould Travel, Hospitality & Event Management

  The pandemic has produced a lot of new normals: masking, distancing, soloing, Zooming. And it has also borne a growing new normal in travel, especially in the luxury market. This segment of the travel industry is not new but it is growing at rocket speed, according to a report by Allied Market Research. The report cites the rising inclination toward unique and exotic holiday experiences, increased disposable incomes and related expenditures in the middle- and upper-class economic tiers, and a growth in the need and interest of people to spend more time with family.

• Is woodworking becoming more accessible for women?

  Sheilamary Koch and Ayla Reguero Koch Education

  Woodworking, like many other trades, has stereotypically been practiced by men while women have historically been discouraged from the field by society. Statistics on the construction trades show that in 2020 only 3.2% of carpenters in the United States were women. What happens in schools is part of the problem. Industrial arts teacher Tim Zavacki says students have shared stories of guidance counselors pushing female students towards art classes versus shop, trade or engineering classes.

• 8 questions every aspiring business owner must ask

  Patrick Burke Business Management, Services & Risk Management

  Do you have what it takes to own a business? Your first answer might be that it depends on the market, but that's only part of the story. So is thinking it depends on your product. The bottom line is it depends on you. If you don’t focus on your own drive, abilities, and tolerance for stress and uncertainty, you’re missing a key part of the equation. And if you start a business without really finding out if you should, you’re making a grave mistake. Say you've got a great idea. You've got a niche service. You've done the research and there’s space for you to grow a company. Before you start looking for a storefront, look in the mirror — by asking these eight simple but vital questions of yourself.

• Is your local landing page helping or hurting your business?

  Brian Wallace Marketing

  Your local landing page is one of the most common ways a local consumer will be introduced to your business — if your landing page has all the right elements to attract their attention. In 2019, 90% of consumers searched the internet to find local businesses, and this avenue of interaction has become even more important since the pandemic began. In order to successfully get noticed in a search and gain enough interest to attract actual customers, there are several things your landing page needs.

• 5 ways you can drive more traffic to your business’ website

  Adam Steele Marketing

  When you run an online business, it’s important that you drive high-quality traffic to your website. This should consist of an audience who might already be interested in your services or who have a problem you know you can solve. This will make them much more likely to convert. In this article, I’ll give you five ways you can bring more traffic to your business’s website so you can make more sales.

Page 18 of 1307 pages
‹ First  < 16 17 18 19 20 >  Last ›