Raúl Galera

Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs. Raúl has been leading ReferralCandy' partnership efforts for the past five years, working alongside marketing agencies, media and tech companies.

Articles by Raúl Galera

• How to design and run a customer loyalty program for small businesses

  Thursday, July 01, 2021

  Customer loyalty programs are all about retaining buyers through special discounts that offer rewards for repeat purchases. But how do you go about designing and running an effective customer loyalty program? Creating an effective loyalty program shouldn't necessarily be a massive project. If done correctly and customized to your customer's experience, it'll reap major benefits and help you establish a long-lasting relationship.