Recent Articles
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5 surprising ways consumers really think
Lisa Mulcahy MarketingTaking a deeper dive into the overall ways consumers think online can yield some pretty surprising insights — insights you can use to boost your bottom line, and give your customers what they truly seek. Use these science-driven tips to reboot your strategies as your company expands post-pandemic, and enjoy more success than ever:
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Hotel industry trying to capitalize on vaccinated tourists, but continues…
Katherine Radin Travel, Hospitality & Event Management​As vaccinations ramp up and re-openings continue on a global scale, the hotel industry is eager to move past the coronavirus pandemic. But COVID-19 variants loom, labor shortages have decimated staffing numbers, and government policies are forcing a new path forward, rather than a return to how things once were. Let's take a look at some of the challenges the industry is facing.
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What the growing environmental job market means for economic recovery
Jane Marsh Waste Management & EnvironmentalDespite our economy being hard hit by COVID-19, the environmental sector is expected to have the most growth out of all occupations over the coming years. The question on everyone's lips is what the growing environmental job market means for economic recovery.
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Infographic: Could STIR/SHAKEN regulations help make spam calls the exception?
Brian Wallace Business Management, Services & Risk ManagementOne of the ways spammers appear more convincing is through call spoofing. By spoofing real numbers that look valid, spammers have caused a decreased trust of all unknown phone numbers. This ultimately hurts valid businesses who are attempting to connect with consumers. Fortunately, lawmakers are working to address the problem through STIR/SHAKEN regulations.
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America’s favorite lakes for family fun
Dave G. Houser Travel, Hospitality & Event ManagementIt's hard to imagine a better way to spend a summer day than by splashing about in a refreshing lake. America is home to thousands of them, of course, including about 200 major lakes. Checking out possibilities across the country, we've come up with seven particularly splendid lakes for family vacation fun. So grab your floaty and join the sun squad at one of these shimmering gems.
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An acid test for board discussions
Robert C. Harris Association ManagementYour executive board convenes to listen, discuss and decide on organizational programs. Suggestions are offered by committees, directors share good ideas, and staff members make recommendations. But how is it decided what should actually come before the board? Help your organization's directors address recommendations by creating an acid test for discussion.
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9 essential tips for managing customer data
Gunjan Tripathi Business Management, Services & Risk ManagementCustomer data is a major asset to any company. Therefore, it should be appropriately maintained. After all, what is the use of data if it is misplaced, outdated or not accurate? Inaccurate data can ruin a company's reputation, whereas precise customer data can help promote products in a customer-centric way, increasing sales, customer relations and customer retention. Here are nine tips to help you reach your profit goals by managing your data more effectively.
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What’s negotiable in your raise, promotion or job offer?
Hank Boyer Business Management, Services & Risk ManagementChances are good that sometime during the next 24 months you'll be in a negotiation for your next raise, a new promotion, or a new job. The great news is that there are far more options at your disposal to raise your overall compensation than you might think.
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The thrill behind the wheel: A lifelong inventory of automotive ownership
David Newton Transportation Technology & AutomotiveTaste in vehicles is subjective and thus lands automotive purchases all over the proverbial map. Whether it's a muscle car with brutish authority, a sports car with amazing grip and power, or a minivan packed with responsibility and safety, all automobiles bring something to the table. Yet, even though contentment, perspective and interests fluctuate over the years, there is always one common thread – a bond that ties together all automotive acquisitions. It is the fundamental thrill of getting behind the wheel and pointing it down the road for the next adventure.
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Tips for teaching deaf students: Understanding the hurdles they face
Douglas Magrath EducationThe deaf community faces cultural, learning, emotional and survival hurdles each day. By becoming aware of these hurdles, instructors are more capable to help these deaf learners compete and achieve success.