Gunjan Tripathi

Gunjan Tripathi is a Digital Marketing Executive at CheapSSLShop. He writes cybersecurity articles along with digital marketing technique blogs.

Articles by Gunjan Tripathi

• 9 essential tips for managing customer data

  Wednesday, July 21, 2021

  Customer data is a major asset to any company. Therefore, it should be appropriately maintained. After all, what is the use of data if it is misplaced, outdated or not accurate? Inaccurate data can ruin a company's reputation, whereas precise customer data can help promote products in a customer-centric way, increasing sales, customer relations and customer retention. Here are nine tips to help you reach your profit goals by managing your data more effectively.