Recent Articles

• Encouraging mental health awareness in the classroom

  Ginger Abbot Education

  Educators teach students about more than math and science. They also establish spaces where kids develop their social skills and learn more about themselves. It's a critical place for introducing topics surrounding mental health, but that might be tricky to integrate into lesson plans. If you're wondering how to encourage mental health awareness in the classroom, try these tips.

• What’s the BIG Idea? Episode 3: Jasmine Ahmed on organizational transformation

  Hank Boyer Business Management, Services & Risk Management

  In this episode of “What’s the BIG Idea?” we visit with Jasmine Ahmed, Senior Vice President of Global Finance Transformation for NewsCorp. NewsCorp’s media empire spans the globe with trusted brands such as The Wall Street Journal, Fox News, Barron’s, News Australia, and Dow Jones.

• Infographic: The rise of the ready-to-drink cocktail market

  Brian Wallace Food & Beverage

  As we all were forced to become our own bartenders last year, 44% of Americans began purchasing alcohol online, and purchases of ready-to-drink cocktails grew by 43% worldwide. It’s awesome that COVID at least gave us some tasty new drinks, but sometimes it’s even better to be able to just grab the drink and relax, without all the prep, mixing, and cleanup. Ready-to-drink gives us the perks of a "bartender" doing all the work from the comfort of our own homes. These drinks may have risen in popularity due to our collision with calamity, but unlike quarantine mandates, ready-to-drink cocktails are here to stay.

• 5 ways to increase productivity in manufacturing

  Stephanie Armstrong Manufacturing

  Productivity in the manufacturing process is critical as low work levels equate to money lost. If your company's production output isn't aligning with the business hours, examine how to improve efficiency. Not only does quickening and organizing the workflow save time, but it also allows you to produce more goods to increase profits. It's important not to cut corners as this will likely diminish the quality and lead to complaints or even recalls. Examining the current practices will help you discover what's slowing down the process. If you aren't sure what changes will enhance productivity, here are five factors to consider.

• What should I do? I think my child struggles with reading.

  Howard Margolis and Gary G. Brannigan Education

  As students start returning to school, many will face the Herculean task of becoming proficient readers. Some will be first-graders, some fourth-graders, and so on. And many of them, as their parents and guardians suspect, will face enormous struggles. If you're one of these parents or guardians who suspect that your child will struggle with reading, now is the time for action. Action alone, however, will not be enough. It's critical that you know what to request and what to avoid. This article focuses on one aspect of what's critical: Getting a comprehensive reading evaluation.

• Besides higher wages, what else can businesses do to address labor shortages?

  Linchi Kwok Travel, Hospitality & Event Management

  When everyone in hospitality is hiring to meet growing demand and prepare for the summer, many are struggling to fill job openings. How bad is the current labor shortage situation? A restaurant owner in New York City, for instance, posted a job listing for a host/hostess position at $30 an hour but received no response for two weeks. A year ago, the same restaurant would have received "hundreds and hundreds of resumes" already for the same position paying $20 an hour. When every company is offering a higher wage and even sign-on bonuses to new hires, businesses must do more to respond to the labor shortage challenge.

• How to help students with reading and L2 acquisition

  Douglas Magrath Education

  Reading needs to be a part of any language course and is an important part of L2 acquisition. The more students have access to interesting reading material outside of the textbooks, the faster L2 acquisition will take place. Group work is especially helpful. In the case of online learning, students may feel isolated, but with the internet they can work together in small groups. Additionally, vocabulary is key to reading. A good way to help learners is to connect the new words to words they already know.

• Avoiding client-agency breakdown: Always ‘feedforward,’ never…

  Paul Cowan Business Management, Services & Risk Management

  We were a young breakaway agency, packed with talent and hungry for all the opportunities we could get. Our overhead included a ridiculously large budget for salaries that had to be covered every month. We brought in all the clients we could and always asked for their feedback on our work and on our agency — how did we do? What could we have done better? Like many startup businesses, we thought asking for feedback would prove useful and demonstrate that we valued the client relationship above all else. We asked for feedback on almost everything.

• Podcast: How to sell packages in a cash-based practice

  Jarod Carter Marketing

  Offering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule and minimize drop-offs to maximize the raving fans you create for your practice. However, the higher price tag can scare off those who aren’t totally sold on the value of your services if you don’t frame the "ask" in a way that builds trust, addresses objections, and is timed perfectly. In this episode, I walk you through how to effectively sell packages to your patients, including the simple analysis that will enable you to predict if offering discounted plans is likely to leave you with regrets down the road.

• How to automate SEO tasks for maximum efficiency

  Sunjay Randhawa Marketing

  As Google continues to optimize its site to be user-friendly, SEO adapts. Famously coy about giving exact SEO specifications, Google has made one thing clear: its algorithms are always going to be working toward making sure results are relevant and trustworthy. Maybe you’ve just been taken on as a company’s first SEO specialist and are feeling a bit overwhelmed at the sheer number of tasks. Maybe you’ve been trying to keep up with SEO best practices for a long time but find yourself with less and less time to focus on the bigger picture. Automation is growing, and luckily there are a multitude of ways you can automate some of your SEO.

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