Recent Articles

• B2B tactic boosts high-value service lines

  Jeff Barasch Healthcare Administration

  While healthcare organizations are busier than ever due to the pandemic, their bottom lines have suffered. But hospitals and healthcare systems can offset the fiscal hit by leveraging their top revenue-generating clinical services. High-value service lines, even in competitive markets such as metro New York, have been setting themselves apart with precisely targeted, multi-faceted B2B marketing that incorporates specialty publications. Elite cardiology and ortho service lines have used high-impact journal-style publications to target referring physicians with a great deal of success.

• Bridging the gap: How to reach herd immunity with vaccine confidence

  Brian Wallace Medical & Allied Healthcare

  After a year of COVID-19 significantly affecting our lives, a light at the end of the tunnel to normality is finally here. Three effective vaccines have been distributed throughout the U.S. and hope for herd immunity is in sight. However, there is still a gap between those being vaccinated and those who do not want to be vaccinated. Approximately 10 to 15% of the U.S. population will need to change their mind about being vaccinated in order to reach herd immunity at 70 to 85%. The main two reasons for vaccine hesitancy are freedom of choice and side effects. Freedom of choice must remain, but with incentives given by the government or companies, many who are hesitant may go ahead with the vaccine.

• What’s the difference between 2D drawing, 3D modeling and BIM?

  Anna Liza Montenegro Construction & Building Materials

  From cave paintings to complex live 3D models, humans have come a long way when it comes to drawing and visual representation of objects. Architects, engineers, and construction (AEC) professionals can now do everything on a single computer; T-squares and rulers are not as popular as before. Computer-aided 2D design, 3D modeling, and BIM may all seem similar to a layman, but their differences are far more prevalent in reality. This article aims to explore the use of these three techniques, as well as their advantages and disadvantages.

• The secrets of an effective school leader

  Brian Stack Education

  I know a lot of great school principals who are very modest when it comes to talking about how their effectiveness as leaders correlates with the success of their schools, but let’s be honest — school principals play an incredibly large role in the success (or failure) of their schools. In an April 2021 Educational Leadership article, entitled "What Great Principals Really Do," researchers and authors Jason Grissom, Anna Egalite, and Constance Lindsay completed a meta-analysis of six major research studies on principal effectiveness and concluded the following: "The quality of a school's principal is a big determinant of student achievement."

• National Scenic Byways get a boost from Congress

  Dave G. Houser Recreation & Leisure

  Just in time for an expected onrush of road trips this summer, the Federal Highway Administration has unveiled 34 new National Scenic Byways (NSB) and 15 new All-American Roads (AAR) across 28 states — bringing the total number of byways to 184 in 48 states. The flurry of new byway designations came in February, following passage by Congress of the Reviving America’s Scenic Byways Act, aimed at bringing new jobs, tourism, and other benefits to communities along these scenic routes, many of which are well off the beaten path and in serious need of additional resources.

• Tech tricks that could prevent future COVID-19 outbreaks in your healthcare…

  Lisa Mulcahy Medical & Allied Healthcare

  Even as the COVID-19 pandemic finally seems to be showing signs of slowing down in the U.S., you know as a hospital administrator or physician that you still can't take your eye off the ball in terms of prevention strategy. One of your top priorities will be stopping any further coronavirus spread in your facility until herd immunity and/or highly controlled case counts have been reached in your region, so you need up-to-date solutions your staff can swiftly and easily implement. The following cutting-edge techniques can mean simplified and highly effective infection control for your organization.

• How bollards increase security at commercial and outdoor spaces

  Jon Schram Facilities & Grounds

  In recent years, we have seen a tremendous shift in the importance of safety, not just inside commercial spaces but outside as well. With the idea of security on everyone's mind, more and more facilities, including schools, retailers, and private businesses are looking to do their part in preventing ram-raiding, vehicle intrusions, and pedestrian incidents. Because protecting both your building and infrastructure as well as the pedestrians around your commercial or outdoor space is critically important, many facilities have chosen to install bollards for increased safety and security.

• Financial choices that will benefit your business

  Rayanne Morriss Business Management, Services & Risk Management

  Making sound financial business decisions can be compared to drinking enough water, getting enough sleep, and having a healthy diet. If you don’t do those things, your health will fail. Similarly, if you don’t make sound financial decisions, your business cannot succeed. Half of small businesses fail within five years in part due to a lack of good financial decisions. The following are some financial choices that will benefit your business.

• Cezanne HR reveals how employees’ attitudes to workplace benefits have…

  Shandel McAuliffe Business Management, Services & Risk Management

  “Enhanced leave” has shot to the top of the benefits wish list in 2021, pushing “healthcare and insurance” from first to second place (according to comparison data from 2018). “Social” benefits have unsurprisingly dropped from second place (2018) to ninth place (2021) reflecting changing priorities, presumably resulting from the pandemic.

• Successfully encouraging productivity for remote and in-office employees

  Indiana Lee Business Management, Services & Risk Management

  Since the start of the pandemic, many businesses have chosen to incorporate working from home as part of a more agile structure that includes elements of both remote operations and in-office work. Some have certain workers always on-site and others spread across the world, while a lot of companies are taking a hybrid approach that sees their employees split their schedule between the office and home. Whichever route your business is taking, one of your key concerns is likely to be maintaining a high level of productivity.

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