Recent Articles

• Who invited Elmo to the meeting?

  Robert C. Harris Association Management

  There is a fascinating practice among association leaders responsible for convening meetings. They invite Elmo. The red Muppet named Elmo has a seat at board and committee meetings. Elmo’s name doubles as an acronym for the phrase, "Enough, Let’s Move On." Meeting discussions can wander. When the keeper of Elmo, or any board member, knows they can call an ELMO, the conversation will return to the agenda items. Introduce Elmo at a meeting by asking the group if it is OK to include him. Most volunteers appreciate a friendly way to keep discussions focused.

• Infographic: Digital messaging and the future of healthcare

  Brian Wallace Medical & Allied Healthcare

  As people grow accustomed to messaging retailers, restaurants, and customer service agents, they’re beginning to expect the same from their doctors. Seventy percent of people want to communicate with their doctor through text messaging. The benefits of messaging for healthcare providers go far beyond convenience and patient satisfaction. Using automated reminders encourage patients to keep scheduled appointments, schedule follow-up care, and keep their prescriptions filled. These measures reduce costs for providers and improve patients’ health at the same time.

• Podcast: Without this, you’re shooting your marketing arrows in the…

  Jarod Carter Marketing

  In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it; it’s something I have to repeat quite often. Creating an ideal patient "avatar" should be one of the foundations of an effective marketing plan for any practice. Further, in business, you’ll constantly need to make decisions that can have huge long-term impacts and are often not easy to make. One of the easiest ways to take the guesswork out of decisions, is to be able to ask, "will this help me to better attract and better serve my ideal patient?"

• Infographic: Building the network of the future to support the work-from-home…

  Brian Wallace Business Management, Services & Risk Management

  A large portion of workers had only dreamed about working from home and avoiding the commute before last March — and it all happened so suddenly. The danger of this is that many security precautions were hurried along and not thought through properly. Now that many are getting vaccinated and are considering coming back to the office — but in a flexible way that still allows for a good deal of distributed work — it’s important to have a proper plan in place for a more secure internet solution during the flexible work revolution. See more about building the network of the future in this visual deep dive.

• How to maintain cybersecurity in a new online business

  Michelle Deery Business Management, Services & Risk Management

  Launching a new online business is exciting but also challenging. And one of the biggest challenges you face is that of keeping your business safe from potential online attacks. In fact, 68% of business leaders feel their cybersecurity risks are increasing. In 2021, cybercriminals have developed a range of security threats that have the potential to target and harm any online business. These threats can breach your data, compromise it and even hold your entire business ransom. In this guide, we’ll be taking a look at the types of cybersecurity threats you face, as well as the tactics you can implement that will help to safeguard your online business.

• When I’m the chair, I’m going to make changes in the organization

  Robert C. Harris Association Management

  Executive directors cringe when an incoming chair says, "When I’m installed, I’m going to make changes in the association." Other statements causing dread: "I want you to help me leave a legacy," and, "Here’s my list of pet projects." The best approach for a new chair is, "Where is the strategic plan? My job is to advance the existing mission and goals." A strategic plan is a multiyear roadmap. Consider it the organization’s GPS: goals, priorities, and strategies. Its purpose is to guide successive leaders. When volunteers make wholesale change to a plan or disregard it for their personal agenda, it causes havoc.

• Supply chain disruptions are causing havoc in the auto industry

  Bambi Majumdar Manufacturing

  The global semiconductor chip shortage has sent the auto world into a frenzy. The pandemic and stay-at-home lifestyles have created soaring demand for electronic devices, which has increased the demand for semiconductor chips. Semiconductors form the core of an increasing number of electronic devices, large and small. They help power large machines like space shuttles and automobiles as well as everyday devices like cameras, smartphones, vacuum cleaners, and refrigerators. Automobiles have relied heavily on semiconductors since the 1970s.

• Bridging the gap between school safety and emotional wellness during a…

  Lynn Scott and Kiera Anderson Education

  Schools seeking assessment for the purpose of evaluating and improving family and community connection can earn a family-friendly school designation by the Department of Education. The recognition is the result of an assessment process centered around surveys of school staff, parents, and students. The Family Friendly School program addresses not only academic, but physical, emotional and social needs of students. Schools earn distinction by providing evidentiary documentation addressing the components of the program.

• Infographic: Fixing the world of disconnected payments in healthcare

  Brian Wallace Healthcare Administration

  Healthcare payments can be a big headache for clinics and patients alike. In fact, 25% of unnecessary spending in healthcare goes toward payment processing, totaling $190 billion every year. Patients and clinics alike are unsure of what insurance will cover. As high-deductible health plans grow more popular, uncertainty about out-of-pocket costs is on the rise. This uncertainty can lead patients to ignore bills or even avoid treatment altogether. Learn how technology is streamlining healthcare payments using contactless check-in with this infographic.

• On the roads again: Transit after COVID-19

  Jeremy Zuker Transportation Technology & Automotive

  During the pandemic, many workplaces have switched to telecommuting, schools tried online learning, and theaters, parks, and beaches stood empty while restaurants had to survive on takeout-only transactions. Vehicle miles traveled (VMT) dropped by 16.3% nationwide in July 2020. Now, with vaccination rates growing, entire states have begun lifting emergency measures. As social distancing and mask mandates become a thing of the past, a whole world of cooped-up people will burst back out onto the streets. However, various factors will influence just how transit looks in the post-coronavirus world.

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