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Everything-as-a-service subscriptions are everywhere

Scott E. Rupp Retail

It seems everything is available "as-a-service" in our current age. We can subscribe to lighting, software, cars, offices and much more. As-a-service subscriptions are on the rise primarily because technology is now capable of supporting a variety services, solutions and the ability to perform tasks from a range of locales with few barriers, and because individuals and businesses want what they want when they want it. Additionally, such services are agile and require little more than a monthly fee and little commitment on the user’s behalf.

Restaurants create social buzz, opportunity for hotel marketers

Bambi Majumdar Travel, Hospitality & Event Management

The recent 2018 Global Digital Report from We Are Social and Hootsuite revealed that a million new social media users are "born" every day. This is an incredible opportunity for hotel marketers. The 2018 CMO Survey showed that companies are spending 12 percent of their marketing budgets on social media. This percentage will accelerate in the coming years. Before they allocate budgets, it is essential that hotel marketers understand what kind of social posts work for them. A generic plan will not work.

Fast food trends shift as consumers seek healthy offerings

Bambi Majumdar Food & Beverage

A Deloitte survey showed that over 75 percent of Americans self-reported having healthy eating habits. Eighty-three percent say traditional fast food is unhealthy. The history of American fast food is fascinating. It was a boon for double-income households when time to cook became sparse. But fast food chains have also been epitomized as the unhealthy food for decades. Now, American consumers want healthy fast food. No, it's not an oxymoron. It's happening.

Help your clients face their fears about esthetic procedures

Elizabeth Donat Pharmaceutical

For many of us that work in the spa and medical spa industries, we are entirely convinced about the benefits of most esthetic procedures. Our clients, however, are not as well-versed and need a lot of encouragement and coaching. If your spa or clinic offers injectables, deep chemical peels or laser resurfacing, then you know that clients have tons of questions and concerns about these procedures and their outcomes. As professionals, it's our job to explain the reasonable outcomes of every procedure and manage our clients' expectations responsibly.

Will Google’s Fuchsia bring a new shade to smartphones?

Shawn Smajstrla Science & Technology

Though it came to our attention more than two years ago, Google's "Fuchsia" project recently made news again when Bloomberg dropped a report indicating Fuchsia was intended to replace Android within five years. Though a Google spokesperson later disputed some details of the report, it hasn’t stopped speculation about exactly what the company's ambitions and expectations are for the software at this point. To call it a massive undertaking is probably putting it lightly, so what would Google really stand to gain from this mammoth endeavor that would justify it? Let’s analyze some of the possibilities.

Medical-retail drugstore partnerships strengthen business, promote public…

Bill Becken Retail

In the last decade or so, some healthcare providers have partnered with retail drugstore chains like CVS and Walgreens to operate storefront health clinics. The clinics can deliver low-cost but high-quality care in a venue that is usually more convenient than a doctor's office. The clinics tend to be well-utilized, even if they offer only a relatively narrow set of authorized services for minor ailments. The clinics are open at times where the only alternative might be a hospital emergency room.

US adds 157,000 jobs in July as unemployment falls to 3.9 percent

Seth Sandronsky Business Management, Services & Risk Management

Nonfarm payroll jobs rose 157,000 in July compared with 213,000 in June, as the unemployment rate fell to 3.9 percent from 4.0 percent, the Bureau of Labor Statistics reported. Employment rose in healthcare, manufacturing, professional and business services, and social assistance. Meanwhile, workers' pay is flat. Standard economic theory holds that a falling jobless rate motivates employers to raise workers' pay, as the pool of job-seekers declines. Empirical data, though, shows otherwise.

Cryptologistics: Where supply chain meets blockchain

Delany Martinez Distribution & Warehousing

One of the most universal issues facing logistics is the ability — or lack thereof — to process data in a fast, useful way. Like an unorganized warehouse packed with product and short on shelves, logistics professionals are often forced to put aside efforts to streamline in favor of staying on top of periodic targets. While computers have historically aided in bridging that gap, they too rely on a standard set of numbers presented in a specific way in order to produce useful results.

Negotiating commercial leases: Put your meeting in writing

Dale Willerton and Jeff Grandfield Retail

For many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate. Whether you are leasing a new location for the first time or negotiating a lease renewal for your business, here are two money-saving tips.

Adidas joins recycled plastics trend

Michelle R. Matisons Waste Management & Environmental

While initiatives to eliminate single-use plastics are helpful, it will make a bigger impact if more companies begin replacing them with recycled versions. When larger companies step up to the plastic ban plate, it sends a clear message that the issue is important and more sustainable business practices are possible. Take the case of Adidas, the world’s second largest sportswear company. Currently, 50 percent of all Adidas products are made from plastic. But that’s about to change. By 2024, Adidas plans to only use recycled plastic in its products. By 2019, Adidas clothing lines will feature 41 percent recycled polyester.

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