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How can AI help market your small business?
Mashaal Ryan MarketingAI is more than just a techy buzzword now, it’s a reality that is helping change lives and businesses for the better. So, is it worth it to start using AI technology at your small business? The answer is a resounding yes! You can improve several components of your small business and brand using artificial intelligence. For example, AI can currently help your campaigns, content generation, search engine optimization and customer analyses.
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The benefits of VR are so broad, they’re beyond tangible
Joseph Zulick Science & TechnologyAmidst all the hype and wide-eyed growth predicted for virtual reality, it's often difficult for stakeholders to decide which of its two words to focus on. Will VR deliver only indirect, "virtual" benefits to businesses or direct, tangible benefits that become bottom-line reality? On this topic, today's hype will definitely become tomorrow's given. Even in these earliest days, VR is already a game-changer, and the future holds immense promise for almost every business vertical.
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Employment grows by 201,000 in August; jobless rate stays at 3.9 percent
Seth Sandronsky Business Management, Services & Risk ManagementNonfarm payroll jobs increased 201,100 in August vs. 157,000 in July, as the unemployment rate remained at 3.9 percent for the second straight month, the Bureau of Labor Statistics reported. With a labor force of over 150 million, job gains occurred in professional and business services, healthcare, wholesale trade, transportation and warehousing, and mining. In August, the number of jobless workers, 6.2 million, was little changed. For major groups of workers, unemployment rates showed scant movement between August and July.
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Get ready for Gen Z in hospitality
Linchi Kwok Travel, Hospitality & Event ManagementIt felt like yesterday that we discussed the expectations of millennials and what can be done in responding to their needs. Today’s update is about Gen Z, also known as "post-millennials" or "iGen," the generation that will soon surpass millennials in 2019. As it applies to hospitality, Gen Zers are more likely to accept automatic service or services provided by machines as they tend to find solutions on their own and rely less on a salesperson, among other unique characteristics setting them apart from recent generations.
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Why ephemeral content is here to stay
Mashaal Ryan MarketingOne of the newest driving forces in future marketing strategies involves a type of content known as "ephemeral," which is a fancy word for "temporary." This technology was first introduced to the social media world with Snapchat. You can use this type of tool for your marketing campaigns to make them both relevant and useful. For example, brands can give their audience a brief glimpse into their "behind the scenes" work, such as how products are created, shared or promoted.
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Cause-driven changes are affecting the food and beverage market
Bambi Majumdar Food & BeverageThe food and beverage industry is witnessing a significant shift in strategies. Most leading brands are focusing in part on cause-driven strategies for future business growth. We recently discussed how changing consumer habits are driving growth for specialty sodas. Beverage giants and traditional food producers are feeling the heat of these changes while smaller players are adapting fast.
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Urban regeneration: The takeover of ‘cappuccino urbanism’
Lucy Wallwork Construction & Building MaterialsCitizens of "regenerated" districts will find the sight of yet another boutique café opening up on their local main street familiar. But as the pavements in the "thriving" cities of the West fill up simultaneously with cappuccino vendors and a growing homeless population, the cognitive dissonance becomes hard to ignore. Some are starting to ask if what has become known as "cappuccino urbanism" papers over a shallow approach to urban regeneration and belies a crucial lack of imagination.
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Everything you need to know about Gen Z
Emma Fitzpatrick MarketingWhile millennials have dominated headlines and infatuated marketers for years, they’re a bit old hat now. The oldest millennials are well into adulthood, age 37 and proud homeowners, while even the youngest millennials, age 22, have already graduated college. Now, it’s time for them to step aside so that we can focus on the trendy, new generation — Gen Z. By 2020, in just two years, they’re predicted to become the largest generation of consumers, according to Fast Company.
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Customer satisfaction stays high for American hotels
Bambi Majumdar Travel, Hospitality & Event ManagementThe latest American Customer Satisfaction Index (ACSI) Travel Report shows that hotel guest satisfaction has remained steady, a year after a 2.7 percent jump in 2017. Hotels received an overall ACSI score of 76, which is quite a feat for hotel operators who have had a hard time competing with online hospitality brokers like Airbnb. With rent and space sharing options on the rise, hotels are revisiting their customer service and price options. Per the ACSI report, among chains, Hilton guests are the most satisfied, followed closely by Marriott, Hyatt, Starwood and InterContinental.
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Is a ‘new’ NAFTA in the cards?
Seth Sandronsky ManufacturingThe U.S. and Mexico have reached an initial agreement to change the North American Free Trade Agreement (NAFTA). What we also know is that many eyes are Canada, the third nation in NAFTA, now. "It would surprise me if Canada remained outside the agreement," Martin Hart-Landsberg, an author and economics professor at Lewis and Clark College, told MultiBriefs. While details of the new NAFTA remain largely unknown, it appears that there are some improvements.
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