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What every leader needs to know about goal setting
Roberta Matuson Business Management, Services & Risk ManagementHave you ever had a goal that you thought was unattainable? How’d you feel? Demoralized is the word that comes to mind. Yet companies continue to set what they call "stretch goals" thinking that if they set the target slightly out of the reach of an employee, employees will miraculously muster up the energy to hit these targets. This sort of thinking is entirely wrong. If you’re like most people, you look at a task that seems like a stretch and think, "I stand a better chance of reaching the summit of Mt. Kilimanjaro than I do scaling this goal. Why bust my butt on something I know is out of my reach?"
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NFC applications for wine and spirits brands
Marsha Frydrychowski Food & BeverageBy 2024, the global near-field communication (NFC) market will nearly triple as adoption of the technology grows. The latest generation of iPhones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC but will be able to tap their device to an NFC label on a bottle and access any verification or promotional material programmed into the tag. This article will examine two of the strongest business cases for wine and spirits brands to adopt NFC smart labeling technology: Authentication and social engagement.
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Negotiating commercial leases: What’s in a name?
Dale Willerton and Jeff Grandfield RetailFor many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate. Whether you are leasing a new location for the first time or negotiating a lease renewal for your business, here are two money-saving tips.
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Food delivery technology is evolving quickly
Bambi Majumdar Food & BeverageA new development at the George Mason University campus in Fairfax, Virginia, heralds an interesting turn for the food delivery industry. Students, staff, and faculty on campus can now order food and drinks with the help of robots. A strategic partnership between robotics firm Starship Technologies and food service giant Sodexo has created the Starship Deliveries app, which promises to change the future of food delivery, especially on college campuses. But George Mason is not the only campus to make news in this regard.
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CVS Health to give $100 million to take on the social determinants of health
Scott E. Rupp Medical & Allied HealthcareSocial determinants of health are conditions in the environments in which people are born, live, learn, work, play, worship, and age that affect a wide range of health, functioning, and quality-of-life outcomes and risks. According to the Office of Disease Prevention and Health Promotion, conditions in these various environments and settings have been referred to as "place." In addition to the more material attributes of "place," the patterns of social engagement and sense of security and well-being are also affected by where people live. Following on this impact, and CVS Health's $69 billion acquisition of Aetna, the company announced that it will give $100 million over the next five years to improve community health.
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Evidence continues to show that youth e-cigarette use is growing
Dr. Denise A. Valenti Medical & Allied HealthcareYet another survey is demonstrating that teenagers are adopting the use of electronic cigarettes at an alarming rate. One of the latest, released in December 2018, is called "Monitoring the Future." It was administered by the University of Michigan and was given to 14,000 eighth-, 10th- and 12th-graders across the United States. Other risk behaviors monitored in the survey, such as opioid use, binge drinking, and conventional cigarette use, either remained level or declined. The use of nicotine vaping products showed the largest and most significant increase in any category since the survey began in 1975.
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3 steps to monetizing your data through customer intelligence
Andrew Wells and Kathy Chiang MarketingHow intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout. To achieve a better yield on your marketing spend, we recommend creating customer intelligence analytical solutions that provide your company with a variety of ways to monetize your customer. Here is a three-step approach to building a customer intelligence analytical solution.
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Clean-beverage sector to grow in 2019
Bambi Majumdar Food & BeverageWhen it comes to beverages, clean is the new choice for consumers everywhere. Savvy, label-reading consumers take time to choose food products with cleaner labels and ingredients and are quick to shift loyalties if the products do not meet their criteria. Beverage makers have rightly read this changing consumer mindset and risen to the challenge of crafting cleaner and more organic formulations in future. For example, almost 50 percent of consumers prefer no artificial ingredients in their choice of beverage, and 71 percent of consumers are willing to pay more for beverages made with ingredients they know and trust.
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U.S. economy adds 304,000 jobs in January as unemployment climbs to 4 percent
Seth Sandronsky Business Management, Services & Risk ManagementThe widely watched U.S. employment report for January is positive in spite of the partial federal government shutdown that spanned most of the month. Nonfarm employers added 304,000 jobs in January versus 312,000 new hires in December, the Bureau of Labor Statistics reported. The January rate of unemployment rose to 4.0 percent from December’s 3.9 percent "potentially because furloughed government workers and contractors were counted as jobless in the household survey," according to Elise Gould, an economist with the Economic Policy Institute in Washington, D.C.
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Study: Oral-B Glide dental floss may contain harmful chemical
Scott E. Rupp Oral & Dental HealthcarePotentially harmful chemicals often used for their water and grease resistance, per- and polyfluoroalkyl substances (PFAS), may be harmful to our health and in common household items, including Oral-B Glide dental floss, according to a peer-reviewed study. The floss might lead to higher levels of toxic PFAS chemicals in people’s bodies. Perhaps somewhat shockingly, the researchers say they found higher levels of PFHxS (perfluorohexanesulfonic acid), a type of PFAS, in women who flossed with Oral-B Glide compared to those who didn't. The study was designed to explain how these chemicals enter the human body.
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