Marsha Frydrychowski

Marsha Frydrychowski has more than 15 years of experience working with consumer packaged-goods companies in marketing, packaging and branding. She leads marketing efforts for Resource Label Group, a leading full-service label manufacturer with locations throughout the U.S. and in Canada.

Articles by Marsha Frydrychowski

• NFC applications for wine and spirits brands

  Monday, February 18, 2019

  By 2024, the global near-field communication (NFC) market will nearly triple as adoption of the technology grows. The latest generation of iPhones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC but will be able to tap their device to an NFC label on a bottle and access any verification or promotional material programmed into the tag. This article will examine two of the strongest business cases for wine and spirits brands to adopt NFC smart labeling technology: Authentication and social engagement.