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The importance of communicating with retail store associates about your…
Katie McCarron RetailWhen it comes to growing sales through retail stores, manufacturers have countless avenues to invest time and resources — execute awareness-building campaigns, develop exciting point of sale, or increase promotional frequency and depth, to name a few. When executed well, any of these programs can have a valuable effect on sales, but it is important to never overlook the importance of partnering with retail store associates to ensure they are fully educated about your product, its use cases and typical customer questions. Here are four reasons that you should be investing time and resources in educating retail store associates.
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What’s the BIG Idea? Episode 1: Sydney Guerrero on business development…
Hank Boyer Business Management, Services & Risk ManagementIn this episode of What’s the BIG Idea? we visit with Sydney Guerrero, Vice President of Busines Development for Orion Innovation, an $850 million global IT leader in digital transformation and product development services.
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How to boost your sales with an improved e-commerce customer journey
Iryna Bilyk MarketingOnline shopping and same-day deliveries have increased consumer demand. Now, you can’t just create an e-commerce website and expect your products to sell. Customers have a range of expectations from your brand even before they click on your website. Not being able to provide an optimum e-commerce customer journey can take a toll on your revenues. You should always aim to offer a bit more than your competitors for an unmatched purchase journey and customer experience. In this post, we will explore three main ways to build a stellar digital customer journey. But first, let’s check out a few essential facts.
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2 eye-opening chatbot stats, backed with data from 400 websites
Otto Antikainen MarketingChatbots are by no means a new technology, but the biggest surge to utilizing them for business is yet to come. The focus with chatbots has long been on improving efficiency and saving costs in customer service. However, innovative chatbot implementations prove that chatbots have high potential in generating revenue by converting leads and sales online. Another prominent area is recruitment, where chatbots are used to attract passive candidates and screen them in an instant. Two eye-opening chatbot stats in this article will make you consider the potential of chatbots in a new light.
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These are the non-insurance perks that workers want
Terri Williams Business Management, Services & Risk ManagementNext to salary, insurance is probably the most important perk to workers. In fact, for some employees, health insurance is more important than pay. But workers also want other, non-insurance perks as well. Some companies boast that they offer ping-pong tables and pet-friendly offices, but these benefits aren’t really that popular. So, what do workers really want? Well, it tends to vary by generation.
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Infographic: Why you need diversity in the supply chain
Brian Wallace Distribution & WarehousingWhy does the supply chain need to be diverse, you ask? There are underserved populations and businesses that are minority-owned who are not getting a seat at the table. According to Avinandan Mukherjee, dean of the Lewis College of Business at Marshall University: "Small companies are at the mercy of larger retail buyers and suppliers sometimes, and they get less focus and attention, especially when production is lower at the other end. So bargaining power definitely creates some risk for smaller companies." Also, large corporations are often missing the mark for their minority suppliers. Diversity needs to be less talk and more action.
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The importance of having a great office chair
Lark Gould Business Management, Services & Risk ManagementLast year, COVID-19 brought the world to its knees — or more appropriately, its backside. Hence, the chair. Choosing the right office chair can be a life or death matter, literally. While the meme "sitting is the new smoking” may be a phrase turned lightly in social gatherings, studies show a direct correlation between sitting and chronic disease and premature death. The cure? Short of surgery, there is much that can be done to prevent injury, promote wellness and live a long, happy and productive office life. And it all begins with… the chair.
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Infographic: How to become an entrepreneur
Brian Wallace Business Management, Services & Risk ManagementIf you go back a few generations in time, entrepreneurs were not all about the glitz and glamor of today. It was actually a looked down upon profession. So, what’s changed in the world? Entrepreneurship only works properly with a contract with society to succeed.
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3 essential KPIs to align creative output with performance
Elea Andrea Almazora Business Management, Services & Risk ManagementKey Performance Indicators (KPIs) are measures used to gauge the success of a business, a campaign, a project, an employee, or processes of production. For example, if you send a fax online with an invoice, an accounting department can use this as part of their KPIs to see the time it takes to receive payment of that invoice. For creative teams, projects, or inputs, measuring performance can be difficult. Businesses with creative departments constantly question the value of those departments. Yet, even though creativity is not easy to define and is hard to measure, it is possible to assess its value using the following three indicators, among others.
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5 less explored marketing channels that can bring a lot of value
Petra Odak MarketingMarketers have multiple options to promote their products and services. You have almost certainly heard of email marketing and social media marketing. Marketers use these methods because they work. And when the marketing is effective, the money comes in. But what about the other avenues you might be ignoring? In this article, let’s look at five less-explored marketing channels that can still bring a lot of value to your business.
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