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8 questions every aspiring business owner must ask

Patrick Burke Business Management, Services & Risk Management

Do you have what it takes to own a business? Your first answer might be that it depends on the market, but that's only part of the story. So is thinking it depends on your product. The bottom line is it depends on you. If you don’t focus on your own drive, abilities, and tolerance for stress and uncertainty, you’re missing a key part of the equation. And if you start a business without really finding out if you should, you’re making a grave mistake. Say you've got a great idea. You've got a niche service. You've done the research and there’s space for you to grow a company. Before you start looking for a storefront, look in the mirror — by asking these eight simple but vital questions of yourself.

4 steps to empower yourself to accomplish your goals

Rob and Steve Shallenberger Business Management, Services & Risk Management

People who have a sense of direction and purpose feel empowered. Yet only 10% of people have written professional and personal goals. Imagine how great it would feel to take all your good intentions and make them a reality. In other words, to get laser-focused on the things that matter most — and have the motivation to actually do them! To set your own roles and goals, follow these four steps.

How to align your content with search intent

Joe Dawson Marketing

It sounds simple but converting people when they visit your site is harder than you think. This is because brands spend a lot of time and effort focused on earning visits but not conversions. So how will aligning your content feed into search intent, converting visitors into customers? There are many reasons why, when people visit your site, that they don't convert. Poor user experience, also known as UX design, could partly be to blame, but what will also be affecting it is that search results have attracted users with "low purchase intent."

Infographic: How to protect your intellectual property

Mike Floeck Business Management, Services & Risk Management

The world is increasingly interconnected and ideas are accessible at the blink of an eye, which also means your ideas are more vulnerable to theft than ever before. Your ideas are considered your intellectual property, a term used to define any creative capital owned by a business or an individual. Music, artwork, photography, and more are all forms of intellectual property that need to be protected. For businesses, intellectual property also includes logos and artwork, names, slogans, and unique text that are elemental to the business' success.

Balancing compassion and performance in a pandemic world

Courtney Lynch Business Management, Services & Risk Management

When I served in the Marines, we had a saying: Mission first, people always. Everything about leading Marines came down to achieving results in times of challenge, chaos, and uncertainty while taking care of your people. Now, as an executive coach, as I’ve helped my clients navigate pandemic times, often I’ve been guiding them in demonstrating service-based leadership. Leading with service is about acting selflessly on behalf of others to ensure their success. It’s about the simple actions you take to support others so they can thrive. The great news for leaders is that service can be demonstrated in the simplest ways.

Pandemic-created challenges become corporate responsibility opportunities

Peggy Smedley Distribution & Warehousing

Uncertainty caused by the COVID-19 pandemic has plagued businesses around the globe — particularly those in the supply chain community — accentuating weaknesses never seen before. However, if considered from a different perspective, it has given rise to opportunities for these same companies to shine like beacons in the night. When the pandemic first hit, supply chains were disrupted — so much so that an everyday consumer quickly understood what the supply chain was and how it might impact being able to access goods in a timely manner.

Infographic: How to set work boundaries to avoid burnout

Pia De Los Reyes Mental Healthcare

With remote work being the new professional normal, it can be especially challenging to stay productive and separate job stress from our personal lives. When stress is high and maintained over a period of time, it can lead to burnout or a type of work-related stress that can have a myriad of negative effects on your health and productivity. Those experiencing burnout can suffer from fatigue and mental exhaustion, and it can also lower work performance and cause job dissatisfaction. Over time, burnout can increase your vulnerability to disease and even potentially cost you lost income because of unpaid sick leave or a missed promotion.

With succession planning, avoid the ‘Alice in Wonderland’ syndrome

Donald F. White Business Management, Services & Risk Management

Do you remember Alice, the little girl who fell down a rabbit hole and ended up in Wonderland? As Alice wandered about Wonderland, she came upon a Cheshire Cat with a distinctive, mischievous grin. Too many people are on their way to somewhere, with little to no idea what or where somewhere is. They assure themselves that someday they’ll know what and where somewhere is because, well, aren’t they on their way there? Sadly, when it comes to business continuity and succession planning, most business owners are like Alice — on their way to somewhere, yet with little to no idea what or where somewhere is.

What’s the BIG Idea? Episode 3: Jasmine Ahmed on organizational transformation

Hank Boyer Business Management, Services & Risk Management

In this episode of “What’s the BIG Idea?” we visit with Jasmine Ahmed, Senior Vice President of Global Finance Transformation for NewsCorp. NewsCorp’s media empire spans the globe with trusted brands such as The Wall Street Journal, Fox News, Barron’s, News Australia, and Dow Jones.

Infographic: The rise of the ready-to-drink cocktail market

Brian Wallace Food & Beverage

As we all were forced to become our own bartenders last year, 44% of Americans began purchasing alcohol online, and purchases of ready-to-drink cocktails grew by 43% worldwide. It’s awesome that COVID at least gave us some tasty new drinks, but sometimes it’s even better to be able to just grab the drink and relax, without all the prep, mixing, and cleanup. Ready-to-drink gives us the perks of a "bartender" doing all the work from the comfort of our own homes. These drinks may have risen in popularity due to our collision with calamity, but unlike quarantine mandates, ready-to-drink cocktails are here to stay.

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