Katie McCarron

Katie McCarron is the founder of Portland Pet Food Company, which she launched in 2014 after finding success formulating meals at home for her aging poodle, Rosie. Prior to launching the company, she worked as President and CEO for Academic Network LLC, a medical communications company where she led and organized medical advisory consultants to educate consumers about nutrition, such as The Milk Mustache Campaign.

Articles by Katie McCarron

• The importance of communicating with retail store associates about your business products

  Wednesday, March 17, 2021

  When it comes to growing sales through retail stores, manufacturers have countless avenues to invest time and resources — execute awareness-building campaigns, develop exciting point of sale, or increase promotional frequency and depth, to name a few. When executed well, any of these programs can have a valuable effect on sales, but it is important to never overlook the importance of partnering with retail store associates to ensure they are fully educated about your product, its use cases and typical customer questions. Here are four reasons that you should be investing time and resources in educating retail store associates.