All Communications Articles
  • Making the board meeting work

    Robert C. Harris Association Management

    Association success requires a partnership between the chief elected officer (president or chair of the board) and the chief staff officer (executive director or CEO). This pairing can make or break good governance. Both persons have a lot at stake. Each brings different knowledge and perspectives to the boardroom, where most of the work is done. The elected president is eager to lead. The executive director brings the needed experiences, including meeting management and organizational knowledge.

  • Enhancing early learning and care work through playful professional practice

    Glory Ressler Education

    We all recognize the genuine joy of engaging with children in play; this is what motivated many of us to work in early care and education in the first place. Sadly, I have noticed that playfulness rarely makes an appearance in our adult interactions. This is understandable, given the high levels of engagement, professionalism and work ethic demonstrated in our field. We understand the importance and impact of what we do and, therefore, take our work seriously. However, I have personally witnessed the negative impacts of too much seriousness and not enough play.

  • How to stop being a stressed-out, compulsive micromanager

    Simma Lieberman Business Management, Services & Risk Management

    Do you find yourself hovering over your employees to make sure the task, project or job gets done right? If you have to hover and micromanage, then you either have the wrong employee or don’t trust anyone but yourself. If the latter is the case, then do it all yourself. See how that works for you. Micromanaging and trying to control every action of an employee, colleague or a family member is exhausting. Do you really have the energy? Don’t you need to use your time better?

  • 5 ways to avoid the dangers of viral marketing

    Lisa Mulcahy Marketing

    When your brand or product goes viral on social media, you're in a win-win situation, right? Not always. Viral marketing is a lot like the Wild West — when you navigate it the right way, it can do incredible things for your visibility and sales. But you need to know that a lot of its mechanisms are out of your control. Viral marketing is, at its core, consumer-based — that means your campaign and approach can succeed or fail based on the whims of your audience.

  • Infographic: The history of phishing and spam

    Brian Wallace Science & Technology

    When email was initially developed for the purpose of interoffice communication, the internet was in its infancy and no one had any idea how big it would get. The original iteration of email was never built to be used by the masses and it was not made to be secure. These factors have led to some serious problems with things like spam and phishing emails over the years. Learn more about the history of spam and how it turned into phishing with this infographic.

  • Achieve success by planning for decline

    Catherine Iste Business Management, Services & Risk Management

    Research and experience have shown that becoming more comfortable with the idea of death reduces the negative stress associated with dying. Like death, most of us also are either in denial of or avoid thinking about our professional decline. It is, however, hard for any of us to argue that we anticipate continuing to excel indefinitely in our current endeavors. Like becoming more comfortable with death reduces our anxiety about it, embracing the idea of the end of our success can help us deal with it. Here are a few ways to achieve success by planning for our decline.

  • 3 consulting hacks leaders should adopt

    Catherine Iste Business Management, Services & Risk Management

    It is very fun and easy to pick on consultants. They show up, charge us to tell us about our problems and then charge us more to fix them. While the animosity may be rooted in our envy of that savvy business model, there are things we can all learn from the consultative approach. Here are three consulting practices leaders should adopt.

  • 4 reasons every church needs a thread

    Mark MacDonald Religious Community

    In our loud world, we know most are choosing what to listen to and what to ignore. The louder everything gets, the more we block what we perceive as nonessential. The way we decide what’s nonessential is based on how we perceive something. And we know that most people are wanting to make decisions quickly because they’re so busy. The solution? A thread: three to five words that describe what you’d like your perception to be. You need a thread! Here are four reasons why.

  • The latest in meeting room design trends

    Edward Belleville Travel, Hospitality & Event Management

    It’s 2019 and, still, meetings are seen as a necessary evil, and the rooms where they take place are regarded as being in a vacuum. Apart from the parts of our day we are forced to sit inside one, we avoid thinking about meeting rooms. They are like the storage room nobody wants to tidy. But meetings, whether long or short, big or small, are crucial to any business. To function well, companies must provide employees with well-designed daily spaces for collaboration. Here is an overview of the key trends in meeting room design.

  • The future of food and beverage lies in online behavior analysis

    Bambi Majumdar Food & Beverage

    Marketing effectiveness is now predicated on analyzing online consumer behavior. We are digitally immersed, and our buying behavior is reflected in our digital footprint across all channels from emails to social media. AI-driven back-end tools are continually assessing our likes so that marketers can be more efficient in their targeting. The same is true of the food and beverage industry, which is increasingly looking at online consumer conversations for the next step in its journey. A recent consumer insights report by Social Standards shows distinct shifts in this regard.