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Do you really need to check an applicant’s references? Absolutely
Terri Williams Business Management, Services & Risk ManagementWe've all been there: a job candidate looked perfect on paper and sounded perfect during the interview. But soon after, you realize that this picture-perfect employee probably won't reach the one-year milestone at your company. You probably shouldn't be surprised. According to research by Monster, 85% of recruiters say that candidates exaggerate skills and competencies on their resume. Whether this is intentional or "accidental," the result is the same: an employee who is ill-equipped to do the job. So, what's the solution? Checking references.
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How to maximize your social marketing might with ephemeral content
Lisa Mulcahy MarketingWhen it comes to garnering consumer attention online, ephemeral content is an easy, cost-saving and creative boon to any brand — if you use it the right way. Simply defined, ephemeral content is messaging that instantly captures the attention of your audience, then vanishes in 24 hours. How do you harness the power of ephemeral content using a clear, cohesive overall strategy that will pack the biggest potential punch? Use these tips to hone your approach.
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Workplace boundaries: Some workers don’t like your hugs or your pets
Terri Williams Business Management, Services & Risk ManagementYou may spend more time at work than you do with your family, but that doesn’t mean employees want to be treated like your family members. According to the 2019 Workplace Boundaries Report by Udemy, some workers are overstepping boundaries, and it’s making their co-workers very uncomfortable. In an effort to make the workplace feel more like home, many companies are relaxing their rules. However, some workers think organizations have gone overboard in certain areas. For example, 66% believe co-workers shouldn’t be allowed to bring pets to work, and 65% believe that workout or athleisure clothes are not appropriate for work.
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The terrible nature of expedient principles
Anne Rose Business Management, Services & Risk ManagementThe word "principles" is bandied about often, as in, "It’s against my principles to do XYZ," or, "My life is built on solid moral and ethical principles." Principles are good. They are a guideline how to live your life consistently to the standards you profess to espouse. Not having any principles is typically not good. It's fairly easy to discern the principled from the unprincipled people, and you can easily choose which group of people you'd prefer to associate with. What’s tricky is discerning the people with expedient principles.
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How to have a career development discussion with your boss
Hank Boyer Business Management, Services & Risk ManagementOver the past two decades, much work has been done to understand what causes some employees to have high engagement with their employer — actively realizing personal and professional growth — while other staff members are disengaged and feel tired, stagnant, and disinterested in their work. Most employees want what they do for a living to serve a greater purpose for both personal and professional growth. Not just something to do to fill time and earn money.
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What are you from?
Debra Josephson Abrams Education"Memories of Home" was featured this past summer on "Morning Edition," one of NPR's award-winning stalwarts. In the segment, co-host Rachel Martin and NPR "resident poet" Kwame Alexander discuss poetry for "remembering where you’re from in order to move forward." The segment was based on the poem, "Where I’m From" by Kentucky’s 2015 poet laureate, George Ella Lyon. Martin and Alexander asked listeners "to write one of these yourselves. Draw on all five senses and use memories of your own to craft poems that reflect the people and the places that you came from." As fascinated as I was by the project and as much as the request "got my creative juices flowing," I had a quibble.
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Infographic: Why cybersecurity awareness training is essential
Chris Usatenko Science & TechnologyIf your data security strategy focuses mainly on the antivirus software you use, your business is at risk. Infecting a computer with a virus is just one attack vector that criminals might use to get sensitive data. This infographic will highlight other potential cybersecurity risks and go through your best line of defense.
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5 effective strategies to boost your engagement-based email marketing
Lisa Mulcahy MarketingWhen it comes to digital marketing, engagement-based email can be a gold mine for your company. The key is to look beyond the obvious when it comes to your subscriber base. Simply checking to see who opens your targeted messages and who doesn't won't get you sales, but the following research-driven, richly targeted strategies can do the trick. Try these tips to boost your bottom line.
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How do you know when you’re done for the day?
Catherine Iste Business Management, Services & Risk ManagementAs seems common in many conferences lately, the audience was asked to participate in a brief group mindfulness exercise. After we all adjusted our postures and closed our eyes, the facilitator asked us to take a deep breath and, while exhaling, acknowledge that we were done for the day, free to let our minds go and… something. I do not know what the last thing she said was, because I could not get past the phrase: done for the day. It was 4:30, how could anyone possibly be done for the day?
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5 social content ideas for every sermon
Mark MacDonald Religious CommunityChurch communication is not all about the tools. It’s more about content. Your church needs to regularly build content that engages your congregation and attracts your community when they are considering a local church. How does someone in a church communication role do that? That’s the issue. A sermon is a piece of important content that should be extended as part of your church's social strategy. Here are five ways to repurpose a sermon on your social channels to encourage engagement and attraction.
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