-
5 ways to sustain association membership
Simma Lieberman Association ManagementAccording to social psychologist Abraham Maslow, everyone has the need to belong, to be connected to others, and to feel accepted. In my consulting practice, I've seen that no matter how long people are at work, they want to feel valued and part of a community. Peggy Smith, director of marketing, membership solutions and community brands at YourMembership says, "Most people decide if they’re going to participate in your association long-term within the first months, days and even minutes of joining. The first interactions with your organization make a lasting impression on a new member."
-
Infographic: Is the future of security biometric?
Brian Wallace Science & TechnologyMore than 85% of Americans want to use biometric security to verify their identity or to authorize payments. Since Apple first introduced Touch ID in 2013, the global market for mobile biometrics has grown to over $14 billion. So, are PINs and passwords becoming a thing of the past, and are biometrics really better than traditional security? This infographic outlines the realities of biometric security.
-
5 ways to boost your social media brand strength in 2020
Lisa Mulcahy MarketingAre you looking for ways to position your brand as powerfully as possible in the coming year? Of course, you are. You can do it most effectively by eliminating worries about points that don't pose a threat to your established reputation while making fresh choices that will surprise and engage your consumer base and new audiences more than ever. How do you do it? Try these tricks and tips.
-
One more time: Why we hate performance evaluations
Hank Boyer Business Management, Services & Risk ManagementThey are the subject of jokes, disliked by employees and employers alike, deemed "untrustworthy," and yet they continue to be a staple for how people are managed. As I work with employers and employees across North America, I hear horror story after horror story about how much people dislike the annual ritual of performance evaluations. Here are my unofficial top 10 reasons why people loathe performance appraisals and what must be fixed to make them effective.
-
Infographic: The history of headphones and their productivity benefits
Brian Wallace Business Management, Services & Risk ManagementHeadphones have come a long way since the electrophone was invented in Britain in 1895, allowing subscribers to listen to live musical performances over phone lines. Today, Americans typically spend more than 32 hours weekly listening to music, almost equivalent to a full-time job. Seventy-eight percent of people say music improves their productivity at work, and 46% of people wear headphones at work to avoid conversation. This infographic outlines the history of headphones and explains the productivity benefits of using headphones at work.
-
Building and developing motivation with multilingual learners
Erick Herrmann EducationStudents generally start their educational career motivated and excited to learn. Multilingual learners have the benefit of learning a new language while retaining their native language. As students develop language and content skills through the educational process, they become motivated to continue to learn and grow. Yet some students struggle with language and content learning for a variety of reasons and may lose motivation over time. There are, fortunately, a variety of steps we can take to increase student motivation, and, over time, increase student achievement in terms of learning language and content.
-
Easy ways to discover what interests your target audience
Sheilamary Koch MarketingLearning about your audience can be incredibly easy. According to a study by content marketing strategist Jordan Loftis, successful marketers are 242% more likely to conduct audience research at least once per quarter — while 56% of what he calls his most elite marketers conduct research once or more per month. Here's a compilation of best tips from expert marketers for going beyond basic demographics to glean important insight about your audience.
-
What is the future of leadership?
Terri Williams Business Management, Services & Risk ManagementIf everything rises and falls on leadership, are we in good hands, or should we be concerned? While technology is moving at the speed of light and leveling everything in its path, leaders often seem hesitant to change their rather archaic traditions and beliefs. This is causing some uneasiness among employees and other stakeholders. So, what is the future of leadership, and how can leaders be effective and successful in this brave new world?
-
How to stress privacy in your digital marketing campaigns for 2020
Lisa Mulcahy MarketingOnline data protection is a key concern for digital consumers across the board. As a digital marketer, it's very important to make sure your customers' info is secure. But you also need to let your customers know how you ensure their privacy in all conceivable ways. How do you update and perfect your communication about this crucial info in your campaigns this coming year? Use these research-based strategies.
-
Survey: Healthcare communication is stuck in the past
Scott E. Rupp Healthcare AdministrationHealthcare communication issues are a thing of the present, not the past. Communication remains fragmented, with many healthcare organizations remaining reliant on landline phones, fax machines, and pagers. Furthermore, the adoption of modern communication technology is often happening in silos. These findings are from technology company TigerConnect in its annual State of Healthcare Communications report, a survey of healthcare leaders and patients detailing the pervasive challenges in healthcare communications.
All Communications Articles