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Simple ways to mine ‘micro-moments’ to your marketing advantage
Lisa Mulcahy MarketingAs a marketer, you're always looking for key nuggets to help you better target your audience. But do you have a consistent strategy when it comes to managing "micro-moments?" Simply put, "micro-moments" are those spontaneous consumer declarations about their online behavior that, if caught quickly, can help you retarget your audience quickly. How do you swiftly and smartly identify and mine a micro-moment? Let this research-driven advice lead the way.
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Do we need smartphones in the classroom?
Bambi Majumdar EducationAt an age where kids are completely digitally immersed, some Michigan schools have banned cellphones in the classroom, raising a lot of eyebrows in the process. In these districts, students are barred from carrying or using cellphones in class, in hallways, or even at lunch. It is a generational debate. Parents everywhere consider cellphones a considerable distraction for students. Students cannot live without them, and at these schools in Michigan, they are chafing at the loss of their phones.
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Infographic: Optimizing reputation management with AI
Brian Wallace Business Management, Services & Risk ManagementCustomers read the reviews, but it's not enough to have good reviews. Those reviews also have to be believable. Your company's online reputation can make or break your business, and your ratings even influence your ranking in searches. Increasing your company's ratings from three to five stars can increase your visibility on Google by up to 25%. Learn more with this infographic.
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Should your business have a podcast?
Catherine Iste MarketingMore than 50% of Americans over the age of 12 have listened to a podcast. For businesses selling goods or services directly to consumers, this confirms that podcasts are mainstream. Does this, however, mean they are a good way for us to focus our time, energy and marketing dollars? Perhaps. Here are a few things to consider before starting a podcast.
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Law enforcement officers increasingly receive advanced cybersecurity training
Bambi Majumdar Law Enforcement, Defense & SecurityWe are more vulnerable than ever to online fraud, scams, theft, and abuse. Stringent cybersecurity measures go hand in hand with increased law enforcement capabilities that are essential to safeguarding individuals and businesses. Departments across the country are signing up for advanced training sessions that teach officers how to investigate crimes involving advanced technologies, dismantle darknet marketplaces, and thwart cybercriminals.
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‘Fall’ for ed tech with 5 free tech tools to foster engagement
Angela Cleveland EducationWhat were your goals for the new school year? Less time on paperwork and grading? Collect data and assess student growth more efficiently? Stretch your budget with free resources? It’s not too late to make those dreams a reality! There are several free educational technology tools that can help every educator achieve their goals! Many have paid add-on features, but the free versions are sufficient to explore and meet your objectives.
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Survey: Almost one-third of workers have left a job due to lack of flexible…
Terri Williams Business Management, Services & Risk ManagementFlexible work used to be a “nice-to-have” benefit, but it is rapidly becoming a requirement for workers. In fact, according to a recent survey by FlexJobs, 30% of workers reported leaving a job because it did not offer flexible work options. The survey findings were not a revelation to Sara Sutton, founder and CEO of FlexJobs. "I wasn't necessarily surprised because so many of the people we help every day are in that exact situation — they're working in a job that lacks the flexible work options they need or want, so they're in search of a better way to work."
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Dominant Facebook supports net neutrality, political ads
Michelle R. Matisons Science & TechnologyImagine the kind of hegemonic influence Facebook founder and multibillionaire Mark Zuckerberg has, what with his company supporting 1.5 billion daily active users. That massive data stream is a constant, along with the controversies swirling around Zuckerberg’s indirect and direct political influence. By virtue of the platform’s popularity, Facebook’s ability to shape public consciousness and debate produces a vicious cycle whereby people debate the legality of Facebook’s utter social media dominance on Facebook.
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Quality of work begins with quality of life
Lloyd Princeton Business Management, Services & Risk ManagementTwo of the biggest challenges employers face today are retaining employees and keeping them engaged at work. To address these challenges, firms have sought to incentivize employees with additional financial rewards, such as profit-sharing and commissions. They also have increased their benefits offerings to include wellness programs, financial counseling and assistance with student debt. But what most employees really want is a better quality of life.
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A vital component to hosting impactful church events
Deborah Ike Religious CommunityHosting events can be a great way to minister to and serve people through your church. However, events can take a significant toll on your budget, staff, and volunteers. Fortunately, it is possible to reap the benefits of hosting events without the extra stress or expense. How do you do it? Plan in advance. In fact, I recommend a year out. No, I’m not saying you need to create a detailed to-do list a year ahead, but at least decide which events your church will host for the year.
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