All Communications Articles
  • 3 reasons not to be a workplace of choice

    Catherine Iste Business Management, Services & Risk Management

    "A genuine focus on core values" and lots of opportunity for career growth are just a couple of the highlights of two of the most well-known workplace of choice surveys. Both reflect a number of other common characteristics, but the commonalities boil down to this: employees want to feel heard, valued and empowered. Yet, as great as that all sounds, here are three reasons employers may not want to focus on being a workplace of choice.

  • Over 50? Sorry, we just can’t see you

    Patrick Gleeson Communications

    Every minority in this country faces discrimination in one way or other, including Americans over age 50. For them, one of the persistent problems has been how quickly they become invisible as they age. A research report from AARP released at the September 2019 Advertising Week conference in New York, based on “a random sample of 1,116 images published by popular brands,” indicates widespread stereotyping, much of it not only inaccurate, but degrading and vicious.

  • How to avoid the perils of pop-ups

    Lisa Mulcahy Marketing

    Pop-up advertising can be a digital marketer's best friend or worst enemy. If your target demo finds your pop-ups annoying or not intriguing, you're sunk from the get-go. The good news is that there are easy and super-effective ways to freshen your approach to pop-up placement. This way, your customers will be interested in what you show them and welcome seeing your content over and over. Try these tips to boost enthusiasm and sales!

  • Infographic: How to be a highly effective leader

    Brian Wallace Business Management, Services & Risk Management

    We all know there's a difference between a boss and a leader, and it shows: 94% of people with a great boss say they are passionate about their job, while only half with a bad boss say the same. Furthermore, while 70% of employees say their manager is good or great, two-thirds of people have left a job or plan to because of their boss. So, what does it mean to be a great leader? And how can you make sure you’re leading and not merely managing? Check out this infographic for more information.

  • Do you know these 3 things about your community?

    Mark MacDonald Religious Community

    Effective communication rises and falls on how well you know your audience. For the church, you have two audiences: internal and external (i.e., congregation and community). Most of you hopefully understand your congregation because they regularly let you know what they like and dislike. But if you concentrate on an internal audience and don’t have a "pipeline" of growth through the knowledge of your external audience, you’ll almost always decline. Do you know your community? Here are three things you should know.

  • Why cultural understanding is essential: Part 2

    Douglas Magrath Education

    Cultural competence is an important key for success in today’s world. Language learning improves international understanding and tolerance. Learning languages enables people to develop their identities and allows them to be involved in multiple cultures. Speaking several languages makes people feel empowered and gives them choices and perspectives. Language learning involves culture as well. One can be fluent in L2, but cultural roadblocks can still interfere with communication.

  • Infographic: Solving the growing problem of employee turnover

    Brian Wallace Business Management, Services & Risk Management

    Turnover is a major challenge for business leaders, and with historically low unemployment, it’s only getting worse. The high demand for talent has led to "ghosting" from candidates who accept a job and then never show up after they get a better offer somewhere else. Employee turnover is time-consuming and expensive, but you may have a secret weapon: benefits. Learn how the right mix of benefits can improve turnover by up to 138%.

  • Infographic: How to use tablets for business

    Sonali Datta Science & Technology

    The rise in tablet technology is ushering in innovations to increase user productivity, drive workflow efficiency and improve the overall customer experience. Modern and sophisticated tablet usage has facilitated cost reductions for the enterprise and improved business functionalities. However, at the same time, companies cannot ignore the impending challenges that tablet usage brings along. Take a close look at this infographic to understand how tablet usage is influencing work environments and how a solid mobile device management (MDM) solution can help secure tablet data at your business.

  • Are mission statements actually important after all?

    Catherine Iste Business Management, Services & Risk Management

    Many of us have a love-hate relationship with mission statements. For leaders, they can be valuable tools to keep a large organization, multiple offices or a new company focused on the same core ideas. For consultants, advisory firms and organization development experts, they are often the starting point for developing strategic plans, repairing negative issues or building corporate culture. Yet, unless the organization is in some sort of transitional phase, mission statements often collect dust on the shelf. Some recent research, however, underscores the importance of the words used in mission statements.

  • Tips for using chatbots to improve your marketing

    Lisa Mulcahy Marketing

    Chatbots are both the wave of the present and the future. Research estimates that by next year, a whopping 80% of businesses will utilize this kind of AI technology, primarily as a real-time chat tool with consumers via instant messaging. How can you best refine your chatbot technology so it pleases your customers and provides them with the info and convenience they need to buy your products over and over again? Try these tips.