All Communications Articles
  • Letting go of costly mistakes

    Anne Rose Business Management, Services & Risk Management

    Everyone makes mistakes. As long as humans are involved, mistakes are a part of life. We should try to minimize them, but the fact remains that someday, someone, will make a mistake. How do you, as an employer, forgive and let this go?

  • Survey: 1 in 5 managers unprepared to lead remote teams

    Terri Williams Business Management, Services & Risk Management

    Remote work has become essential for many organizations. However, it appears that some employees and managers are ill-equipped for this type of work arrangement. According to a new survey by leadership training company VitalSmarts, 21% of employees don’t feel their team members have good enough collaboration habits to work effectively from home and 20% of leaders are either unprepared or very unprepared to manage remote teams. Additionally, a VitalSmarts survey conducted before COVID-19 found that remote workers were already experiencing challenges when issues arise.

  • How to plan for more social distancing at your church

    Deborah Ike Religious Community

    Now that federal social distancing guidelines extend through at least April 30, it's time to plan for how to do ministry remotely for a longer period. Even if the government changes social distancing guidelines in May, some parts of the country might have to remain online-only for longer based on how COVID-19 is spreading in their region. For now, planning remote church for the next 30-90 days seems wise. As your team plans for the next several weeks of online church, here are several things to consider.

  • Adjusting budgets impacted by crisis

    William D. Pawlucy and Robert C. Harris Association Management

    These are the words of association executives panicked by the pandemic's financial havoc. "Our conference is canceled, accounting for a 50% loss of revenue; what do we do now?" "We may lose 25% of our members and that will put our finances in the red for 2020 and beyond!" "We won’t make it through this." Hopefully your association's 2020 budget will hold tight and your value proposition is strong enough to survive. If not, convene your finance committee to assess the damage.

  • Supporting multilingual students’ learning in a time of school closures

    Erick Herrmann Education

    There is an old adage in education: "all students can learn." While I agree wholeheartedly with the statement, I believe a more accurate statement would be "all students will learn." Every human learns. We learn language, learn how to navigate the world around us, how to build relationships, how to feed ourselves, and myriad other skills. Of course, it is also appropriate to ask if students will learn the skills we are teaching in schools. When it comes to school closures or extended student absences, what will students continue to learn?

  • Infographic: Tech to help you work smarter, not harder

    Brian Wallace Business Management, Services & Risk Management

    For the past few decades, technology has changed how we work. In 2016, 85% of global business was done by virtual teams. And while distance workers have increased by 115% since 2005, 1 in 4 struggle with interacting solely through technology. Work-at-home expert Leslie Truex says, "Many managers and workers haven’t had training in how to communicate and coordinate in a virtual world." But there are also myriad tech tools that can help boost your productivity while working virtually. Find out more with this infographic.

  • How to digitally market appropriately and compassionately during the COVID-19…

    Lisa Mulcahy Marketing

    You want to stay in touch with you customers during the COVID-19 crisis but you're acutely aware of the fact that a communication misstep can derail that good intention. Digital or social media brand messages that look opportunistic, insensitive or tone-deaf at this time could indeed be a deal-breaker for many consumers and decision-makers now and may be very difficult to recover from when sales conditions normalize down the line. How do you make sure you're communicating in a way that is humane, balanced, kind and altruistic? Here are 10 crucial, common-sense ways to accomplish your goal.

  • Employee advocacy: A social marketing trend that can transform your customer…

    Lisa Mulcahy Marketing

    When it comes to using influencers in your social marketing strategy, you don't always need to look to outsiders with "power" profiles like local or national celebrities. Instead, you can use regular employees to tout your products and services across multiple platforms. This trend is known as employee advocacy, and it can be powerfully effective. According to the 2019 Dynamic Signal Customer Impact Study, brands that use employee advocacy programs enjoy a 39% increase in brand awareness.

  • Refining your 2020 B2B email marketing efforts

    MultiView Marketing

    How are your 2020 marketing campaigns going so far? Are you seeing higher conversion rates? Perhaps your website is receiving more attention than ever before. Or, maybe not so much

  • Managing the new normal: Working from home amid COVID-19

    Candice Gottlieb-Clark Business Management, Services & Risk Management

    Be careful what you wish for. Many have long wanted more flexibility or work-life balance, and to sleep in or avoid traffic. Well, now you have it. But all kidding aside, this change presents both a new challenge and an opportunity to make the case for this shift in work-life balance. Below are several ideas for making this shift a successful one.