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HR changes to make when your workers return from the COVID-19 quarantine

D. Albert Brannen Business Management, Services & Risk Management

Hopefully, we are nearing the end of the havoc that COVID-19 and quarantine orders have wreaked on our economy. Every workplace is different but one thing we can count on — things will not be the same when workers return. HR professionals in all industries should be thinking now about changes that need to be made based on the lessons learned over the past few months. This article outlines some of the basic areas where employers will need to adapt and make changes.

Teaching hints: Listening and speaking

Douglas Magrath Education

Listening and speaking go together as parts of overall proficiency. Students need constant practice in both before they can succeed in a classroom with native speakers. Students need to begin work with authentic materials as soon as possible. The trend is now toward authentic texts, radio broadcasts and real lectures for college ESL to promote student learning and interest by stressing communication skills and presenting culture in a natural way. Listening is considered an active skill and is emphasized in today's proficiency-oriented classrooms.

Product-focused videos: A key marketing strategy during and after COVID-19

Lisa Mulcahy Marketing

The COVID-19 pandemic has upended life in every imaginable way possible. Now more than ever, consumers are clamoring for products that meet their needs, not their wants — and they have to know how those products work before they buy. How does a digital marketer answer the call? With user-friendly and product-focused video content. Wyzowl's 2020 State of Video Marketing Survey found that 85% of brands use video as a marketing tool and 86% of consumers actually want more video from brands.

Professional development during a pandemic

Robert C. Harris Association Management

Professional development is the cornerstone of great associations and chambers. Summertime is when most executives boost knowledge, support certification, and exchange information. The summer of 2020 will be different. During pandemic and economic recovery, many educational opportunities are being postponed or canceled. For instance, the U.S. Chamber’s Institute for Organization Management (IOM) made a tough choice about its three summer campuses, a program founded 99 years ago.

Infographic: How to practice social distancing without feeling isolated

Brian Wallace Mental Healthcare

Before COVID-19, 52% of American adults said they felt alone at least some of the time. But you don't have to feel isolated while social distancing during the pandemic. This infographic outlines the threat of isolation as well as how to remain connected during these trying times.

Reenvisioning our lives and world, post-COVID-19

Sheilamary Koch Business Management, Services & Risk Management

As days of social distancing turn into weeks, it's not a bad thing if overdoses of the news, scrolling through social media posts and funny cat videos feel increasingly hollow. Upheaval surrounding the worldwide COVID-19 pandemic has forced many to adapt, create new routines and be resilient. And although much remains outside our control these days, each day gives us opportunities to observe silver linings and forge new beginnings for our lives and world from this point forward.

Employees are a weak link in cybersecurity: How to protect your business

Daniel Markuson Business Management, Services & Risk Management

Estimates show that 90% of corporate data breaches in the cloud happen due to hacker attacks that target employees, according to a report from Kaspersky Lab. With many of them forced to work remotely during the quarantine, companies are now more vulnerable than ever. Employee negligence is a great threat to business security. However, this particular risk is easy to control. There are many digital tools that can help protect organizations from data breaches.

How to make your livestream ads as effective as possible

Lisa Mulcahy Marketing

Livestream video is exploding in terms of popularity and frequency of use. 2019 AudienceProject and eMarketer research found 60% of Americans who watch digital video do so on Facebook. Furthermore, numbers earlier this year from ReelnReel show that over 80% of people watch video content from a brand. As a digital marketer, you know the benefits of livestream advertising are plentiful — but how can you make your ad specifics as eye-catching, attractive and impactful as possible? Try these strategies.

Infographic: How smart cities can defend against pandemics

Karlyn McKell Science & Technology

As our world becomes smarter, so do our cities. Find out how futuristic urban planning can help defend against pandemics such as COVID-19.

The danger in believing it ‘won’t happen here’

Linda Popky Business Management, Services & Risk Management

An enemy like the COVID-19 pandemic recognizes no borders. Yet, the spread of the virus is not occurring at an even level from country to country, or even from state to state in the U.S. While some areas made aggressive, proactive moves, others have been slow to react. I call this phenomenon Won’t Happen Here (WHH) Syndrome. WHH is not limited to pandemics. We see this kind of reaction to natural disasters (including wildfires, hurricanes, or flood), to political unrest, and even to changes in technology or market conditions.

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